Trending Tactics For Social Media Marketing In 2015

Posted by | Posted in SEO | Posted on 18-03-2015

Social Media Marketing

If we had only two or three big social networks out there, the jobs of social media marketing team would be a lot easier. But as it is, the digital landscape has been dispersed, especially over the last 12-24 months. The challenges which the brands face involve a bigger, yet scattered audience; more diverse, yet fragmented social platforms; and an ever more competitive environment with impressive overall marketing efforts. So, let us see some tactics to be followed in 2015 for effective social media marketing.

Integrate mobile into social advertising

     The social media marketing team not only needs to advertise on the existing and new social media platforms and their associated applications across all platforms, but also take the mobile into consideration. The better integrated with all marketing resources, the more relevant and tailored will be the social advertising, and the fewer users will feel commercialized – a major weakness hampering most company’s social marketing strategy. With a worldwide mobile penetration of 93%, major social networks are constantly improving their mobile presence. 2015 will inevitably see optimized web and social media sites becoming the norm and location targeted, contextualized real-time content.

Don’t delay the inevitable Instagram integration any further

     Instagram has reported 200 million monthly users in the past few months. This much user traffic can’t be neglected by any scale. That too, the users are engaged with the platform while using. Another additional attraction to it is the micro video sharing facility. With both Vine and Instagram vying for billing as the top video networking site, the platforms have continued to differentiate themselves from the other offering different features, video lengths and editing capabilities. But many like me feel that the Instagram has a definite edge over Vimeo or any other video networking platform.

Embrace content marketing

      In the present marketing environment, two core strategies are highly important. They are publication and distribution. At times, some companies take care of the quality content publishing. On the other hand, some companies indulge more on the distribution of the content along with publicizing. This publicity will become successful only if the publicized content is of high quality. While the content marketing buzz continues to pick up steam, marketers needs to remember that a distribution strategy for that content is just as important, if not more important.

Model the SMM campaign as an experience

       To truly earn the trust and attention of educated, tech-savvy, connected millennial consumers, it isn’t enough to distract them with short term dazzle campaigns. To ignite and keep customer advocacy long term, companies need to show that they care by repeatedly enabling meaningful experiences. It will take time and effort to accomplish, but the end result will be worth the sweat.

The tactics of social media marketing shall be listed even more, apart from this. Another related anticipation is the social media shopping, which will surely find its way before the end of this year.

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Why your Business website needs a professional blog?

Posted by | Posted in Content Marketing | Posted on 12-02-2015

Blog Concept

The businesses are increasingly having their own website for some years now. This is the first step in a successful online presence. The second lies in gaining and maintaining solid user base, potential customers and revenue generation through the online leads. There are many ways to successfully place a business online like Search engine optimization, Social media marketing and PPC campaigns. But having an active blog has its own space in Online User consolidation. Let’s discuss the unique benefits stemming from having an active professional blog for the business.

The conversion rate achievable through blog

       Blogs are more popular and more prevalent than many think. A stat shows that there are 240 million blogs online and approximately 5 lakh new blog posts every day. These many blogs and posts are not there without any return on Interest and Return on investment. There are potential customers in most unexpected places. The Internet is no different. A business never knows who might turn as their customer and join with them. Engaging visitors and converting them to potential customers and subsequently getting them involved through interaction can convert them as customers even. Blogging serves this purpose with ease.

Customer’s increase in Confidence and Trust

       A customer on reading the blog of an organization perceives a human side to it. Also, there seems to be an increase in personal connect and trust with it. The customers on getting to know more about their products or services, automatically gains trust on it. This increased trust and confidence translates into the sales revenue and customers in due course of time. Without the blog the other marketing strategies and public relation tactics though can connect with the public, but cannot bring out a human image for the organization.

 Convincing Google, if not the customers

       The website of the company and all its subsidiary pages, are mostly static with no dynamic or regularly updated content. But search engines like Google need regularly updated dynamic pages to list the website atop the Search Engine result page. So even if not to convince the customers regarding the products and services, it is very important to convince Google that the company and its website are pretty much active. This will take care of a part of SEO related activities.

Evergreen content showcases your expertise

       The blog posts with content which strikes a chord with reader on any day is an asset, the asset which has greater return on effort. And the informative posts will showcase the company as an expert in the field. Posting free maintenance and support tips apart from trends will increase the credibility. Apart from this, the traffic to your website will increase and the customer will remember your brand when any need arises. The credibility factor of the company will also increase with the consistent standard blog posts.

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The Unprecedented growth of E Commerce websites in the Gulf region

Posted by | Posted in Ecommerce Websites | Posted on 06-02-2015

Online shopping. Shopping cart with notebook on the white. shopp

Some years back, UAE had the lowest percentage of online purchases.  But the E-Commerce has been growing both in terms of user numbers and monetarily. In 2018 it is expected that the E-Commerce in UAE alone will be valued at $ 18 bn. Apart from UAE, the neighbor nations in the Gulf region are also witnessing a growth in their E-Commerce market. This trend surprises all the market specialists who didn’t forecast such a swift growth and development.

The present status of Gulf E-Commerce

        The E-Commerce being a new field introduced just some time back is just now finding its hold. Among the E-Commerce sites and sales volume in the gulf region, the United Arab Emirates seems to be the most promising. In 2009, the E Commerce sales accounted from gulf was $ 9 bn. After recording consecutive growth rate of more than 300 % for some years together, the sales volume of E-Commerce is expected to be $ 15 bn in 2015. As far as the E Commerce websites are concerned, there are some established market leaders and also a new crop of E commerce websites and service providers.

The adoption of E Commerce by the business players

         The start-ups especially prefer going online as soon as they start off. This signals the readiness to get them adapted to the new wave of changes. Though the start ups in majority accept and change themselves this trend, the major companies and conglomerates also are not stagnating, but equally are participative and are growing in stature. The successful ventures are almost always are quite easily getting funded by some Media and business giant from some part of the world or another. The problem is with the individual online shopping platform for an individual business entity.

The leading E Commerce websites

         The top E Commerce website leaders in the Gulf region are Namshi, Wysada, and Souq among others. Among these the Souq got a fresh funding from the South African media giant Naspers amounting $ 75 million. This funding will go a long way in elevating not only Souq, but the whole E Commerce platform in UAE and West Asia. There are many more online shopping companies in the Gulf and some really innovative and promising.

E Commerce website designing in Gulf

         The E Commerce users in a survey said that the user interface and ease of access makes a whole lot of difference while choosing a particular E commerce portal. Other issues like discounted price, comparison featured below the website design in that list. Gulf being a growing market, newer customers are added to the user base with each day. So the customer retention is highly important, which can be achieved through many ways including the most responsive and intuitive website design.

The e commerce websites are growing in the Gulf and they are also profitable to an extent. While innovative E Commerce ideas are prospering, some platforms aren’t taking off as per the expectation owing to many reasons including their website design. But on a large scale, the E Commerce in Gulf looks very much promising with bright prospects.

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Contemporary practices followed in Corporate Presentations

Posted by | Posted in Corporate Presentations | Posted on 02-02-2015


Corporate Presentations are all about how we talk, display ourselves, present the information we have in store. But the content, and the quality, quantity and style of the information to be presented influences all other things involved in the corporate presentations. So, ‘what is in the presentation’ is equal, if not more important to ‘how do one present?’

‘Engaging’ is the key

      The business presentations at present are having different set of standards to itself. And the most common norm for a good and effective business presentation is that of ‘Engaging quotient’ of the presentation. Because in this new-Gen Information and Entertainment age people do not heed to until they are truly interested. So apart from the rich content, wealth of Information, Info graphics; the way the presentation is made interesting and engaging is also highly important.

Getting rid of cliché

The corporate presentation look and feel arrives first when there aren’t any clichés in them. The idioms and phrases kind of jargons which filled the corporate presentations some tack back around 2005 are now considered redundant and totally out-dated. To-the-point content is the most used presentation style now. Even any build-up is not getting the expected reaction from the audience.

Prior study of the Presentation details

        Before some time, there was only one computer, presentation maker, display, etc. But at present there are many operating systems, Presentation makers, displaying instruments. So studying the details of the presentation like that of place, target audience, their expectations, their knowledge, and their preferences will definitely help in the success of the presentation.

 Branding of the company/product

Maintaining the company brand name throughout the presentation cannot be achieved only by displaying the logo in all pages, but it has a wide set of practices. It starts from the type of font, font size and goes on till larger attributes such as the context of the presentation, the language used throughout and so on. The building up of the brand name is a gradual process which takes a long time to achieve. So in that process no single chance should be neglected, especially during the corporate presentation sort of important events.

So from the Engaging content till the catchy one-liners to the apt pictures used, the corporate presentations are multi-dimensional and are to be considered as one. The corporate presentations shy away from being out-of-the-box due to the fear of compromising with their brand name. But the innovative presentations do has its own set of audience and are not to be avoided continuously. So a right balance between maintaining corporate outlook and innovative approach should be blended to grasp the audience attention.

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The requisite of diverse content writing styles for every company

Posted by | Posted in Uncategorized | Posted on 28-01-2015

Time For New Content Concept

For an application to come start as an idea till it ends up in the client’s hands, it is shaped by various departments commencing from the designers, Research and development, Graphic designers, developers, Testing apart from the Marketing unit. But the written content which is involved throughout these stages is to be singularly handled by a content writer. From preparing a proposal, providing website content to producing marketing content in the form of newsletters and product brochure; everything ought to be manhandled by that content writer.

So does the content writer has all these writing styles, necessary for effectively presenting these materials, imbibed within him? The answer for this question cannot be answered with a single yes or no. Every content writer, even after doing a course and training goes through a learning curve during his professional writing stint. A content writer is never made completely, he evolves time and again. When this evolution stagnates, then begins his problems. But that’s for another time.

Professional Technical writing avenues

Here the avenues don’t mean the various job opportunities, but instead it is the various facets that job offers. The switch over from outsourcing the content writing work to hiring a permanent employee denotes the increased importance, which the content writing demands now-a-days. There is a dearth of quality technical writers. This mainly is due to the versatile writing skills which the job demands, but lacking in general among writers.

Having Google as the search engine, no company or content writer can rest for long. With their automatic updating of algorithm and semantic search tool, Analytics the Search engine Optimized content has become a necessity. So, the content writer has to choose his topic wisely having key search engine terms in the title, and relevant trending words intermittently in the content. These trending words also should not be over used, as this might result in the labeling as spam by the search engines.

Interesting Quotient of the Content

After foraying into the content writing, it is not the creativity alone, which can make the writer survive and float above the flow. But, the technical knowledge if not more important, is equally important for the creative content writer. The regular updates in the vast fields of Technology should be grasped by the content writer, and come out as his unique content with his own point of view.

Here is the oft left out aspect of the content writing. It is the ability to write informative articles in the interesting manner which increases the readability quotient of the writer. The business people and the tech geeks who find the information amusing will read even the slightly non interesting content. But it’s not the same with the general blog reader or a client. He has to be hooked by the content’s interesting flow.

Thus the content writing in the technical firms are never monotonous, but in fact requires multi talented persona.

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Critical Factors for the succss of website

Posted by | Posted in Web Design | Posted on 28-11-2014


Whilst every one’s visual taste are different, there are several universal principles that successful websites embody. We have condensed these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website.

1. Quality Content

People visit your site to view content, so providing worthwhile content is one of the most fundamental issues that website owners need to address. The quality of your content not only plays a vital role in converting visitors into results, but also directly impacts your search engine rankings. Good content is time consuming to produce, so ensure that you make adequate allowances for content production in your planning.

2. Usability

Many sites on the web – even cool ones – fail because people either can’t figure out how to use the site or couldn’t be bothered trying to work out the innovative navigation that the web designer spent countless hours inventing. To ensure that visitors find your site easy to use, it is advisable to run some simple tests with a small number of people from your target demographic. Just ask them to perform some basic tasks on your web site (such as “purchase 2 widgets using this credit card”€). You may be surprised at the results and the findings may vastly improve your website overall.

3. Accessibility

People access the internet in many different ways using an increasing number of connections, browsers and devices. From fast corporate connections to mobile broadband, blackberries & iPhones, speech browsers, old browsers through to old fashioned dial-up the range is enormous. Your site needs to be usable on any of the platforms that people are likely to access it from. The key concept here is “graceful degradation”€ which simply means that whilst a simple device might not display your web page in all its glory, it should still display in a respectable manner.

4. A Good Strategy

A good strategy is essential to gaining a good return on the money invested in developing your website. Our web strategy page covers 5 of the primary strategic reasons that organizations seek to achieve with their website. Ensure that you know why you have a site and what business outcomes you are expecting before spending any money developing a website.

5. An Appealing Design

Everyone wants to have the best looking site. Many web designers become obsessed with this – partly because it is fun and partly because it is an easy sell. Whilst your site should look great, its appearance is just one part of the puzzle. The key is to identify your target demographic and implement a design that they find appealing, but make sure that all of the other points mentioned above have been addressed.

6. A Marketing Strategy to Promote Your Site

Simply having a website is no longer enough. You need to actively build traffic by promoting your site. There’s several ways of doing this such as Search Engine Optimization, Pay per click advertising as well as the traditional offline methods such as print, radio or flyers. The important thing is that you have a strategy and execute it.

7. Give People a Reason to Come Back

Some sites only want people to visit the site once. Unless your site is one of those, give consideration to providing people with a reason to come back. Most people surfing the net visit so many sites in a day that they simply can’t recollect all of the sites they’ve been to. To overcome this, your site needs to offer a compelling value proposition for people to revisit.

8. Use Analytics

There’s some great tools around that not only track how many people visit your site, but what they do when they get there. This provides valuable feedback that can be used to improve your site by identifying bottlenecks and departure points. With that feedback based on real-world usage your site can be improved to enhance its effectiveness.

9. Regular Website Updates

With the continuing trend towards social media and social networking your customers expect to see fresh and up-to-date information. A well designed website is all about keeping the web pages fresh and current.

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Posted by | Posted in Graphic Design | Posted on 12-11-2014


Are you in an urge to be a successful graphic designer? If yes, then you need to follow the seven golden rules that will lead you to the path of success.

1. Keep yourself relaxed: designing is much more than the world you are living in. Designing requires a lot of imagination and thus you should be highly relaxed. People often assume that one can design the best graphics if he is seated in front of the computer for a very long time.

2. Do not put your ideas on the computer: once you have got a rough idea of the graphic, it is always good to make a sketch of it on a sheet of paper. This will help you figure out the good and bad aspects of the design. Doing this will save a lot of time in designing the logo on your system.

3. Choose the design software that is comfortable for you: every person has a unique opinion when it comes to the matter of designing softwares. You need to choose the. What you want is a program that lets you create designs without having to worry too much about complicated professional features, like robust layer management and fine-grained tools

4. Don’t get caught up in software: many new designers presume that they have to have a deep knowledge in the tool before using it. Understanding the basics of the tool can help you learn things on your own and complete the desired tasks.

5. Don’t get “too good” at design”
A lot of people will spend hours following Photoshop tutorials on how to create “photo realistic” design elements. If you never get too good at design, you’ll never make the mistake of designing things that are way over the top and end up looking gaudy and unnecessary. The trend in design is moving toward flatness, simplicity, and minimalism, so it’s a good time for the amateur designer to join in.

6. Follow thought leaders in the design world: Everyone thinks they have a good designing taste. Chances are you think so too. But it’s not all about what you like—a good designer’s taste will evolve and will also incorporate ideas of those people that millions agree to have a good design sensibility. Start following top designers on Twitter and reading some of the best design sites. Don’t limit yourself to design, though; follow what goes on in the tech and startup worlds as well..

7. Present yourself as a problem-solver :You have total freedom in your personal brand. As a designer, you run the risk of being perceived by companies, developers, and peers as “just a designer”—an artist whose tool is Photoshop. It’s up to you to present yourself as more than that—as someone who thinks deeply about problems and delivers solutions that are creative and innovative. It’s your responsibility (if you want) to elevate your role and show people that design delivers creative solutions to many problems.

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What you should not do while designing a website

Posted by | Posted in Web Design, Website Development | Posted on 10-11-2014


Undoubtedly, a beautiful web design will definitely help you in fetching a good amount of traffic to your site. There are a list of dos and donts ,which when followed will give you good results in designing your website.

1. No page counters : page counters makes a visitor of your site look into the information which you wish to hide. It also makes one feel that you are an amateur and make you mess up with your designs. Thus, the page counters should be avoided.

2. No blinking or flashing text: using blinking or flashing text will make the visitors of the site lose interest. As they have to keep waiting for reading the complete text only when it flashes out or blinks.

3. Make the webpage titles sensible: one of the major attributes of a web page is the title. The titles are the ones that draw attention of the readers of your site. Thus, catchy and informative title should be added.

4. Avoid using framesets : the CSS positioning is well supported by most of the browsers. Hence, you may avoid using framesets. Framesets are one among the attributes that complicate the websites and cause problems with search engines.

5. Avoid fake methods to get high page rank: Most of the web designers fail to get a good traffic to their sites by using false methods to get good search engine rankings. If one tries to fool a search engine like google, his website will be led to death.

6. Chat rooms: Most of the people today are not interested in chat rooms. If you have an empty chat room on your site, then it is a shame for you. Hence, chat rooms must be used if the average daily traffic for your web site is more than 10,000 visits a day.

7. Under Construction Pages: Always remember not to upload pages that are not ready. If you have a list of links that point out to the page that is not ready, then it is a must for you to disable those links. If your page is truly ‘under construction’ and has content on it that is ready to be seen by your web surfers, just post a ‘last updated’ date and make sure you get the new content in place soon. What ever you do, don’t put one of those cheesy ‘under construction’ images on the page.

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How to choose the right Keywords for SEO

Posted by | Posted in SEO | Posted on 03-11-2014

Keywords are the foundation of your SEO efforts, so choose wisely because you’ll be stuck for the rest of your life. Just kidding! But you might as well be, because those keywords will be so deeply embedded in your web pages, meta data, content marketing, link building… everything you do. It would be the biggest pain in the you-know-what if it turned out that you weren’t using the best keywords, after all.

So here’s what most people look for in keywords:

  • Search volume. If a large volume of people are searching for a specific keyword or phrase, then there’s money to be made once you get a good ranking. Right?
  • Search competition. Of course, the value of a keyword with a high search volume may increase or decrease depending on how tough it would be to get a front page placement against everyone else
  • Relevance. Naturally, this should always be the first thing you look for in a search phrase. In fact, keyword research is a lengthy process that begins after you’ve come up with a list of phrases that describe what you offer.

Really, that’s about it. Those are the three magic beans used to tell if a keyword will help, or fail.

However, considering the importance of keywords there should be more emphasis put on how you find them to begin with… and a little less on what the metrics say. This matters more because you want to prioritize the way visitors (your core market) view your brand and website. If you read too much into keywords that don’t fit naturally, it will show.

So start with your competitors!

That’s right… look at competition to find which meta tags and keywords they optimize for. This is quite simply the fastest and easiest way to start your list.

Then add to the list…

If you’re smart, you will look at successful competitors that cater to a different demographic. For example, if you offer HVAC services in Atlanta, GA then you might look at top ranking HVAC service providers all the way over in Dallas, TX.

You’ll still get a feel for what works and incorporate those keywords into your own list, but the next step is to modify those keywords, add anything that’s missing, and make them yours.

Know that how you describe your business might be different from how your customers describe your business.

You can also turn to customers or outsiders for help. Pass the computer over to any average person (who fits your demographic) and ask them to search for (your product or service.) Ask them to do 5 different searches, and pay attention to the phrases they use.

Keyword research is helpful in finding high volume search phrases, and eliminating the phrases that business owners use which aren’t helpful. Of course you still want to keep those owner specific phrases in your web content if it’s natural, but they aren’t going to help potential customers find you!

Finally, be flexible. But not too flexible!

Relevance is everything when it comes to keywords. So you want to be as specific as possible, but not so specific that you won’t reach the largest possible audience. At the same time, you don’t want to be so flexible that you’re marketing to unqualified or uninterested audiences.

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3 Magic Beans of SEO

Posted by | Posted in SEO | Posted on 16-10-2014


You may already know the first two “magic beans” that create a strong foundation for sustainable, long term SEO success.

  1. Publish high quality content than people like to read
  2. Get linked to by as many related authority sites as possible.

But did you know the third most important element of optimizing for search engine placement is

     3.  Social Media.

Social media is anything but new, and that includes its impact with search ranking algorithms. However, since social media wasn’t a “thing” when SEO first developed it is still fairly new and many traditional internet marketers have been reluctant to accept the weight of social networks into their industry.

The time has come to embrace the benefits of social media and its impact on your search marketing campaign. Now keep in mind that not all social networks can be a benefit to your business, so it is a mistake to juggle multiple accounts (or worse, have stale profiles).

The best approach is to focus on the social networks that your best customers are most active on, and keep your audience interested.

Content marketing goes beyond simply publishing great content. Ensuring that your content is optimized for people as well as search engines is one tiny piece of the puzzle… you also want to focus on how to gain more inbound links. The most valuable links are published on relevant authority sites as a citation, using your site as a resource. So it goes without saying that obtaining these links is impossible if your content is not up to par with high quality standards.

Tying it all together on social media: the more shares or likes your blog gets, the more exposure you get and your content is that much more likely to stand out to authority bloggers willing to link back to the original source.

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