5 Great Techniques For Social Media Optimization

Posted by | Posted in Social Media | Posted on 18-09-2014

Social Media Marketing

Since a very long time, Search Engine optimization (SEO) for websites has been regarded as the most vital component that determines the success of a website. Though, SEO is regarded as the best tool to drive more traffic, SMO (Social Media Optimization) can help in getting better traffic to a site. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 policies that can help guide our thinking with conducting an SMO for a client’s website:

1. Increase your linkability – This is the primary and most significant priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the ability to link the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

2. Make tagging and bookmarking easy – Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

3. Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

4. Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.

5. Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

There are many other techniques that our expert professionals at Gulf Web Studio use to uncover your website in this global world by driving more traffic towards it.

  • Share/Bookmark

Top 7 Methods to Promote your website Offline

Posted by | Posted in Marketing | Posted on 16-09-2014

Are you bored with Search Engine Optimization, regular mailing of newsletters and managing other online procedures to drive more traffic to your website? Then you are at the right place. The following write up will give you the top seven offline methods to divert the web traffic to your site. Read on…

Promotion of websites is not confined to online methods. Following a number of offline methods will help you achieve your target.

Method #1
Make sure that you always put the URL of your website in the letterheads, business cards, and email signatures and wherever you feel that the potential visitors are positioned. This will make your satisfied customers to suggest your brand to their circles.

Methods# 2
If the workers of your company wear a uniform, you can put the URL of your website on the T-shirt or anywhere else where everyone can look at it. Your employees will act as an walking advertisement by doing this.

Methods# 3
Get your website’s URL printed on all the promotional items you give away. The promotional items may include coffee mugs, t-shirts, key chains, lunch boxes, bags etc. these act as a daily reminder for the target audience to visit your page.

Method #4
Never forget to include the website’s URL in all the press releases sent to all the media professionals. The media people can add these links while writing about your products and services or even about the news and events of your company.

Method #5
Yellow pages are something which can give you more visitors for your website. Hence do not forget to list your website’s address in the Yellow Pages ad of your company. This increases the daily traffic to your website.

Method#6
If your company has vehicles like cab, trucks, or buses make sure to put the website’s URL on the side of any car or truck that goes out for delivering your products or picking and dropping your employees.

Method#7
Apart from all this, make sure to list your toll free number along with the address for your website at the bottom of all the pages of your company’s catalogs and brochures. This will help your customers to access your online store easily.

  • Share/Bookmark