Critical Factors for the succss of website

Posted by | Posted in Web Design | Posted on 28-11-2014


Whilst every one’s visual taste are different, there are several universal principles that successful websites embody. We have condensed these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website.

1. Quality Content

People visit your site to view content, so providing worthwhile content is one of the most fundamental issues that website owners need to address. The quality of your content not only plays a vital role in converting visitors into results, but also directly impacts your search engine rankings. Good content is time consuming to produce, so ensure that you make adequate allowances for content production in your planning.

2. Usability

Many sites on the web – even cool ones – fail because people either can’t figure out how to use the site or couldn’t be bothered trying to work out the innovative navigation that the web designer spent countless hours inventing. To ensure that visitors find your site easy to use, it is advisable to run some simple tests with a small number of people from your target demographic. Just ask them to perform some basic tasks on your web site (such as “purchase 2 widgets using this credit card”€). You may be surprised at the results and the findings may vastly improve your website overall.

3. Accessibility

People access the internet in many different ways using an increasing number of connections, browsers and devices. From fast corporate connections to mobile broadband, blackberries & iPhones, speech browsers, old browsers through to old fashioned dial-up the range is enormous. Your site needs to be usable on any of the platforms that people are likely to access it from. The key concept here is “graceful degradation”€ which simply means that whilst a simple device might not display your web page in all its glory, it should still display in a respectable manner.

4. A Good Strategy

A good strategy is essential to gaining a good return on the money invested in developing your website. Our web strategy page covers 5 of the primary strategic reasons that organizations seek to achieve with their website. Ensure that you know why you have a site and what business outcomes you are expecting before spending any money developing a website.

5. An Appealing Design

Everyone wants to have the best looking site. Many web designers become obsessed with this – partly because it is fun and partly because it is an easy sell. Whilst your site should look great, its appearance is just one part of the puzzle. The key is to identify your target demographic and implement a design that they find appealing, but make sure that all of the other points mentioned above have been addressed.

6. A Marketing Strategy to Promote Your Site

Simply having a website is no longer enough. You need to actively build traffic by promoting your site. There’s several ways of doing this such as Search Engine Optimization, Pay per click advertising as well as the traditional offline methods such as print, radio or flyers. The important thing is that you have a strategy and execute it.

7. Give People a Reason to Come Back

Some sites only want people to visit the site once. Unless your site is one of those, give consideration to providing people with a reason to come back. Most people surfing the net visit so many sites in a day that they simply can’t recollect all of the sites they’ve been to. To overcome this, your site needs to offer a compelling value proposition for people to revisit.

8. Use Analytics

There’s some great tools around that not only track how many people visit your site, but what they do when they get there. This provides valuable feedback that can be used to improve your site by identifying bottlenecks and departure points. With that feedback based on real-world usage your site can be improved to enhance its effectiveness.

9. Regular Website Updates

With the continuing trend towards social media and social networking your customers expect to see fresh and up-to-date information. A well designed website is all about keeping the web pages fresh and current.

  • Share/Bookmark


Posted by | Posted in Graphic Design | Posted on 12-11-2014


Are you in an urge to be a successful graphic designer? If yes, then you need to follow the seven golden rules that will lead you to the path of success.

1. Keep yourself relaxed: designing is much more than the world you are living in. Designing requires a lot of imagination and thus you should be highly relaxed. People often assume that one can design the best graphics if he is seated in front of the computer for a very long time.

2. Do not put your ideas on the computer: once you have got a rough idea of the graphic, it is always good to make a sketch of it on a sheet of paper. This will help you figure out the good and bad aspects of the design. Doing this will save a lot of time in designing the logo on your system.

3. Choose the design software that is comfortable for you: every person has a unique opinion when it comes to the matter of designing softwares. You need to choose the. What you want is a program that lets you create designs without having to worry too much about complicated professional features, like robust layer management and fine-grained tools

4. Don’t get caught up in software: many new designers presume that they have to have a deep knowledge in the tool before using it. Understanding the basics of the tool can help you learn things on your own and complete the desired tasks.

5. Don’t get “too good” at design”
A lot of people will spend hours following Photoshop tutorials on how to create “photo realistic” design elements. If you never get too good at design, you’ll never make the mistake of designing things that are way over the top and end up looking gaudy and unnecessary. The trend in design is moving toward flatness, simplicity, and minimalism, so it’s a good time for the amateur designer to join in.

6. Follow thought leaders in the design world: Everyone thinks they have a good designing taste. Chances are you think so too. But it’s not all about what you like—a good designer’s taste will evolve and will also incorporate ideas of those people that millions agree to have a good design sensibility. Start following top designers on Twitter and reading some of the best design sites. Don’t limit yourself to design, though; follow what goes on in the tech and startup worlds as well..

7. Present yourself as a problem-solver :You have total freedom in your personal brand. As a designer, you run the risk of being perceived by companies, developers, and peers as “just a designer”—an artist whose tool is Photoshop. It’s up to you to present yourself as more than that—as someone who thinks deeply about problems and delivers solutions that are creative and innovative. It’s your responsibility (if you want) to elevate your role and show people that design delivers creative solutions to many problems.

  • Share/Bookmark

What you should not do while designing a website

Posted by | Posted in Web Design, Website Development | Posted on 10-11-2014


Undoubtedly, a beautiful web design will definitely help you in fetching a good amount of traffic to your site. There are a list of dos and donts ,which when followed will give you good results in designing your website.

1. No page counters : page counters makes a visitor of your site look into the information which you wish to hide. It also makes one feel that you are an amateur and make you mess up with your designs. Thus, the page counters should be avoided.

2. No blinking or flashing text: using blinking or flashing text will make the visitors of the site lose interest. As they have to keep waiting for reading the complete text only when it flashes out or blinks.

3. Make the webpage titles sensible: one of the major attributes of a web page is the title. The titles are the ones that draw attention of the readers of your site. Thus, catchy and informative title should be added.

4. Avoid using framesets : the CSS positioning is well supported by most of the browsers. Hence, you may avoid using framesets. Framesets are one among the attributes that complicate the websites and cause problems with search engines.

5. Avoid fake methods to get high page rank: Most of the web designers fail to get a good traffic to their sites by using false methods to get good search engine rankings. If one tries to fool a search engine like google, his website will be led to death.

6. Chat rooms: Most of the people today are not interested in chat rooms. If you have an empty chat room on your site, then it is a shame for you. Hence, chat rooms must be used if the average daily traffic for your web site is more than 10,000 visits a day.

7. Under Construction Pages: Always remember not to upload pages that are not ready. If you have a list of links that point out to the page that is not ready, then it is a must for you to disable those links. If your page is truly ‘under construction’ and has content on it that is ready to be seen by your web surfers, just post a ‘last updated’ date and make sure you get the new content in place soon. What ever you do, don’t put one of those cheesy ‘under construction’ images on the page.

  • Share/Bookmark

How to choose the right Keywords for SEO

Posted by | Posted in SEO | Posted on 03-11-2014

Keywords are the foundation of your SEO efforts, so choose wisely because you’ll be stuck for the rest of your life. Just kidding! But you might as well be, because those keywords will be so deeply embedded in your web pages, meta data, content marketing, link building… everything you do. It would be the biggest pain in the you-know-what if it turned out that you weren’t using the best keywords, after all.

So here’s what most people look for in keywords:

  • Search volume. If a large volume of people are searching for a specific keyword or phrase, then there’s money to be made once you get a good ranking. Right?
  • Search competition. Of course, the value of a keyword with a high search volume may increase or decrease depending on how tough it would be to get a front page placement against everyone else
  • Relevance. Naturally, this should always be the first thing you look for in a search phrase. In fact, keyword research is a lengthy process that begins after you’ve come up with a list of phrases that describe what you offer.

Really, that’s about it. Those are the three magic beans used to tell if a keyword will help, or fail.

However, considering the importance of keywords there should be more emphasis put on how you find them to begin with… and a little less on what the metrics say. This matters more because you want to prioritize the way visitors (your core market) view your brand and website. If you read too much into keywords that don’t fit naturally, it will show.

So start with your competitors!

That’s right… look at competition to find which meta tags and keywords they optimize for. This is quite simply the fastest and easiest way to start your list.

Then add to the list…

If you’re smart, you will look at successful competitors that cater to a different demographic. For example, if you offer HVAC services in Atlanta, GA then you might look at top ranking HVAC service providers all the way over in Dallas, TX.

You’ll still get a feel for what works and incorporate those keywords into your own list, but the next step is to modify those keywords, add anything that’s missing, and make them yours.

Know that how you describe your business might be different from how your customers describe your business.

You can also turn to customers or outsiders for help. Pass the computer over to any average person (who fits your demographic) and ask them to search for (your product or service.) Ask them to do 5 different searches, and pay attention to the phrases they use.

Keyword research is helpful in finding high volume search phrases, and eliminating the phrases that business owners use which aren’t helpful. Of course you still want to keep those owner specific phrases in your web content if it’s natural, but they aren’t going to help potential customers find you!

Finally, be flexible. But not too flexible!

Relevance is everything when it comes to keywords. So you want to be as specific as possible, but not so specific that you won’t reach the largest possible audience. At the same time, you don’t want to be so flexible that you’re marketing to unqualified or uninterested audiences.

  • Share/Bookmark