Why your Business website needs a professional blog?

Posted by | Posted in Content Marketing | Posted on 12-02-2015

Blog Concept

The businesses are increasingly having their own website for some years now. This is the first step in a successful online presence. The second lies in gaining and maintaining solid user base, potential customers and revenue generation through the online leads. There are many ways to successfully place a business online like Search engine optimization, Social media marketing and PPC campaigns. But having an active blog has its own space in Online User consolidation. Let’s discuss the unique benefits stemming from having an active professional blog for the business.

The conversion rate achievable through blog

       Blogs are more popular and more prevalent than many think. A stat shows that there are 240 million blogs online and approximately 5 lakh new blog posts every day. These many blogs and posts are not there without any return on Interest and Return on investment. There are potential customers in most unexpected places. The Internet is no different. A business never knows who might turn as their customer and join with them. Engaging visitors and converting them to potential customers and subsequently getting them involved through interaction can convert them as customers even. Blogging serves this purpose with ease.

Customer’s increase in Confidence and Trust

       A customer on reading the blog of an organization perceives a human side to it. Also, there seems to be an increase in personal connect and trust with it. The customers on getting to know more about their products or services, automatically gains trust on it. This increased trust and confidence translates into the sales revenue and customers in due course of time. Without the blog the other marketing strategies and public relation tactics though can connect with the public, but cannot bring out a human image for the organization.

 Convincing Google, if not the customers

       The website of the company and all its subsidiary pages, are mostly static with no dynamic or regularly updated content. But search engines like Google need regularly updated dynamic pages to list the website atop the Search Engine result page. So even if not to convince the customers regarding the products and services, it is very important to convince Google that the company and its website are pretty much active. This will take care of a part of SEO related activities.

Evergreen content showcases your expertise

       The blog posts with content which strikes a chord with reader on any day is an asset, the asset which has greater return on effort. And the informative posts will showcase the company as an expert in the field. Posting free maintenance and support tips apart from trends will increase the credibility. Apart from this, the traffic to your website will increase and the customer will remember your brand when any need arises. The credibility factor of the company will also increase with the consistent standard blog posts.

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Top 10 tips for Content marketing

Posted by | Posted in Content Marketing | Posted on 23-07-2014

   Content Marketing

Content has gained major importance in the last few years with all the recent Google has changing the search engine algorithm, especially Panda, Penguin and the most recent Hummingbird. In fact, the need for the day to make a mark in the internet world has turned out to be “High-Quality Content.” A majority of business organisations are working towards creating quality and sharable content.

But, the question after creating content is “How to market it?” Many businesses still think unique content will speak volumes, even without marketing strategies. However, to get the unique content recognised, it’s important to formulate a marketing strategy. Here are a few tips for content marketing to follow

1.       Define what you wish to achieve through content marketing

The first step in improving your content marketing strategy is to define what your organization aims at achieving. Say for instance, your goal can be to increase the traffic of your business website by 30% in the next 6 months. Once you are aware of this, it will become easy to plan the right content marketing strategy for your business.

2.       Understand your target audience

All the content aims to impress target audience. It is not just enough to know who your target audience are, but also understand what they like and what they are interested in. This will help you write the appropriate content for your target audience.

3.       Create strategic messages

Now that you have understood the interests of your target audience, you must work on developing key messages to impress them. You must design your key content keeping in mind the product or service you are promoting. This can be achieved by introducing a punch line or a signature message to define your product or service.

4.       Choose the accurate content marketing strategies

Depending on what goals you wish to achieve through your content marketing plan, you much choose a strategy that fits your goal best. Long-form strategies include blog posts, press releases and online articles. Short-form strategies include Facebook LinkedIn status updates and tweets. Conversation and sharing form include posting comments on blog posts, actively participating in group discussions and sharing links.

5.       Define a clear plan

Defining a clear plan becomes especially important when you have a team of people working on content marketing strategy. When a team is involved it is advisable to clearly define the roles and responsibility of each and every member of team. Set deadlines for all the tasks that need to be achieved.

6.       Write and rewrite content

You must work towards developing content through which you can sell your product or service. Content must be developed keeping in mind your target audience.  Write content that will grab the attention of your target audience. When working with content remember never to exaggerate. Once the content writing process is completed take some time off and review the content. Put yourself in the audience shoes and judge the content. Make necessary changes to the content before finally launching it.

7.       Build a relationship with your target audience

Now that your content is ready you must start establishing a relationship with your target audience. One way to build a relationship with your potential audience is to start making your presence felt in the various online communities. You can post comments on existing content or participate in discussions on various online forums across the various social networking platforms.

8.       Create awareness through social media

Spreading the word about the product or service that your business deals with through various social media can be achieved through Search Engine Optimization (SEO). You must make sure that the tags that you include in your blog post successfully generate traffic. Another way to create awareness through social media is through e-newsletters.

9.       Conduct a pilot test

Once you have created the entire content marketing strategy, it becomes absolutely necessary to test the same. You can perform a pilot test with a limited number of target audiences. Take your time in doing the pilot test and be patient in obtaining feedback from the group.

10.   Make necessary changes

Once you have successfully carried out the pilot test and obtained the feedback from the group you must make the necessary changes to the content marketing strategy before finally launching it.

Content marketing can sound relatively easy and simple, much like the other marketing strategies. But it needs to be handled with great expertise to avoid any penalties from the search engine giant – Google. Gulf Web Studio has years of experience in assisting clients across the globe in their content marketing strategy.

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