Tips on How to Talk To Clients, Convince and Get the Web Design Deal

Posted by | Posted in Design, Internet, Web Design | Posted on 07-01-2014

Even for the most creative of web designers, convincing the client to love their work can be really tough task. This should however not be a barrier in interacting with them and proving that the design will work for them. It is all part of the game plan in which web designers find themselves. Convincing and persuading client is an unenviable job, but with a little tact and skill anyone can do it. However, designers should expect them to challenge you and oppose you tooth and nail. The good news is you can convince them in the end.

There is one little thing that you must remember however; never try to convince your client for the sake of it. If you are not convinced so will your client be. Your objective must always be to give your best, so that, at end they are convinced. You will find that most customers are simple to deal. To persuade others, you will have to educate them first. If you are young and don’t have previous experience in interacting with clients, you will indeed experience some difficulty, but over a period of time, you should be able to overcome it.

Here are 5 tips that you can use to convince and make your design acceptable to customers.

1.    Prove your professional competence:  You should always manage to keep designer-client relationship mutual in which the designer should have total control, as well as give the consumer an opportunity to reveal their opinion. To do that, you will have to apprise the consumers ahead by telling them what they can expect. This will lay the foundation for putting you in the driver’s seat, rather than the converse.

2.    Develop a positive respect for your customer’s opinions: Before you come out with any explanation in support of your design, allow your customers to articulate their point of view. Never be critical of their point of view, instead tell them what are positive in your designs. When you notice something absurd in their view, start with “Yes” and end it with “But” and prove why your design will better for his or her organization. The trick is to keep your customers’ pride intact even as you push for your cause.

3.    Educate your clients: This you should do even before you start to work on the project. The first thing to do is have a brainstorming session with your customer, during which time, you will get the opportunity to tell them what they can expect from your design team and how you will go about doing it. This particularly important for both the customer and you so that the limitations and on both sides are clearly understood.

4.    Keep your presentation flawless: One of the biggest mistakes designers can do is show a version of the design half done. This is particularly a dangerous situation and chances are that it will be rejected outright. Presenting your work is important and it should be done holistically. Remember that the first impression you make will stay to the end of the project. Mock-ups are not advisable unless you are sure that it will match the final outcome. Always try to produce something that is innovative which your customer may have not experienced before.

5.    Show your customers the advantages of your design: It may be tempting for the designer to show the decorative aspect of the design, but more important is to show your customers, the utility part to it. You will need to show them how it will add to their organizations profitability. Always try to impress your customers the business impression your design will make.

Convincing customers is part psychology and part science. Before you start, rehearse your arguments in your mind rather than saying something absurd impulsively.

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6 Professional Tips For Effective Ecommerce Websites Design

Posted by | Posted in Design, Internet, SEO | Posted on 11-11-2013

Looking forward to design an ecommerce website? If yes, then you are at the perfect place! In this fast-paced world, with every individual having a digital foot-print, most, if not, many businesses try to cover the most unique aspects on their websites and get placed in the position for success. But, with an absurd growth rate in the ecommerce industry, the need for ecommerce web portals has increased drastically for any online business to make its mark. With around a million ecommerce websites, standing out of the crowd, and making the best out of your ecommerce website can be really difficult. To make it easy, here are a few simple yet professional tips to design an effective ecommerce website –

Understanding E-commerce:

Indeed, a very common topic, but this is where you have to concentrate. Before designing an ecommerce website, it’s important to understand ecommerce better. Online selling needs repeated market analysis, comprehensive reports on leads and traffics, and more conversions. In fact, according to a report, on an average, 40% of the users leave the ecommerce websites right as they enter. This is due to the lack of understanding of the concept of ecommerce. So, even before you decide on the layout of your ecommerce website, try to understand ecommerce and learn the ins and outs of it.

Wordings:

Your customers look out for various kinds of information, and compare different brands, before they decide to purchase. At such circumstances, having well written, detailed and also engaging product descriptions, can increase your conversion rate. It’s more like an ad on newspaper or magazine or even on the internet, but with a bit more information. Apart from product descriptions, including ‘Out-of-Stock’ or ‘Sold-Out’ information along with time frame of when the product will be available, can convert humungous leads into loyal customers.

Easy Navigation:

Your site can have everything your customers need. But, without a proper navigation system, it will be a tedious task for your customers to find and purchase your products. Check the placements of order button or add to cart button, sign in option and breadcrumbs. Generally customers would prefer a navigation that gets them to Point B directly from Point A on your site. So, make sure you give them an easy navigation in your ecommerce website for them to shop with a minimum fuss.

Choose Your Color:

Color plays a crucial role in attracting customers to your ecommerce website. There are so many themes and layouts with different color options available on the internet. Choose the one that gives a pleasant, appealing yet professional look. The images along with the theme and color should create an impact on your customers to buy the products. Ensure that the inter-links are highlighted for your customers to click through and check all your collections from your product portfolio.

Visible Pricing:

This is one of the most important aspect, you need to consider while designing your ecommerce website. Most businesses avoid quoting prices and have the ‘Request a Quote’ option. But, not all the prospective shoppers have the patience to request for a quote and then purchase. With all the hype around online shopping, customers are looking out to shop for things in a few seconds. If you want to make your mark, then have your price clearly visible along with attractive offers and discounts that can attract even more customers.

Advanced Search Module:

Having multiple pages to click through seems organized, but having an advanced search bar seems professional. Especially a suggestive search module with auto-complete feature will make it easy for your customers to find what they want in less than a few seconds and jump straight to the product page and purchase it in less than a minute’s time. So, it’s better to add search functionality while designing your ecommerce website.

Taking note of these 6 professional tips can definitely help in building an effective ecommerce website that can set cash registers on fire. However, you will have to keep looking into new trends and techniques that can improve your website’s “shoppability,” to stay on the top forever.

So, what are your thoughts about these tips? Share it across in your comments! I will get back to you pretty soon!

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7 Reasons To Choose Online Marketing

Posted by | Posted in Internet, SEO | Posted on 13-08-2013

Internet marketing has completely transformed the way products were being marketed till some time back. Since more and more people are taking to the internet, it is regarded as the best platform to promote your company or products.

7 reasons to choose online marketingIrrespective of whether you already have an online business or intend to start one, you need to be aware that the business world is constantly changing and in order to make a lasting impression on your clients. Hence, online marketing is the first step towards achieving this goal. Mentioned below are 7 reasons, why you should opt for online marketing:

7 reasons to choose online marketing:

  1. It is one of the cheapest and simplest ways to promote your business.
  2. You can spread your message to the masses.
  3. You will save a great deal of money, which is otherwise spent on advertising through newspapers and magazines.
  4. You will see profits increase with minimal investment.
  5. It will help you to have access to larger avenues.
  6. It enables you to implement and access marketing strategies quickly and easily.
  7. It is a more interactive medium, allowing you to enhance the credibility of your business.

Today numerous methods are being used for online marketing. Some of these have worked for some people, while the same have proved to be useless for others. Most firms have created their own ways of online marketing to reap profits and one of these is the interesting combination of offline and online marketing.

Very soon everyone will be following suite and if you intend to hold the top position, then it is best that you start applying online marketing strategies to your work. There are a few things that you need to know before venturing into the domain of online marketing.

Learn the basics:

The three pillars of online marketing are: Website, SEO and Social Media Marketing. Online marketing is extremely efficient but you need to constantly come up with new plans and ideas, so that you stand out from the rest. Evaluating the current marketing scene and constantly upgrading your strategies is the key to a successful online marketing campaign. You need to be very calculative while making investments here and avoid any loop holes. Make sure to put money into something that is certain to deliver benefits and help you succeed in your venture.

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