How Do Logos Play a Major Role in Branding?

Posted by | Posted in Design, Logo Design | Posted on 25-11-2013

Logos are of prime importance when it comes to branding. Without a good logo, it is impossible to have successful branding. With so many tools available online, businesses want to do design their logos in house. Though it is good, you will want to consider some points before you start designing your logo. It is not just a picture but a picture that will represent your company for years to come. Therefore, it is very important that you take utmost care while designing your logo. There are various tools, colors, fonts, shapes and themes to experiment with. However, you must keep it simple and tidy in order to have a good appeal. Also, making it complex will also make your other marketing processes complex. I’d like to share a few points on what role your logo plays in branding your products.


Your logo creates the first identity of your products. As known to all, pictures stay in mind longer than text. Therefore, people will identify your products wherever they see your logo. Hence, your logo shouldn’t have a design that is complex and difficult to recall. This will help people to quickly recall your brand whenever they see your logo. Also, your logo will serve you as the label that will differentiate your products from the thousand others in the market. Therefore, it is very important that you get an effective design that is catchy and at the same time, appealing.


More than just serving as an identity, logos also communicate something to the audience. They communicate the purpose and values of your business. It is important that you design your logo in such a way that it reflects the purpose and objectives of your business clearly. This will help you create a strong image about your brand in the minds of customers and prospective buyers. Thus, designing a nice logo is one of the ways in which you can create a positive impact on buyers. Doing it will also aid greatly in your marketing efforts and be complimentary to the marketing efforts you make.


People will learn more about your company through your logo. You can have small words as part of your logo that will best represent the objectives of your business. This will have a better and more favorable impact. Plus, you needn’t make special efforts in different ways to convey the message that your logo conveys. People mostly make decisions based on their perception of something. Therefore, design your logo in a way that will make your audience have a positive perception of your product. Thus, you can easily convince your prospective buyers to buy your products.


Most of the times, the purpose of a business will be clearly known through its logo. Therefore, put the purpose and objectives in words crisply before you start developing your logo. This will greatly help you in coming up with logo designs that best reflect your objectives. Even if you are hiring a third party developer to design your logos for you, giving them the objectives you want to reflect in your logo beforehand will help you ease the process for them. Also, you will be able to zero in on one of the designs shortlisted by your designer. This is more like helping yourself do it right and easily.

These are the roles played by a logo in branding. As your business starts growing, your logo will start having an impact on people’s mind and so you will not be able to change it after it gains popularity. Therefore, getting it right at the very first time is of crucial importance. Logo is one of the things you will not want to change as your business starts growing. However, you can simplify the complex task of designing the right logo for your business by following the suggestions given in this post.

  • Share/Bookmark

Can Catchy Color Combinations in Logo Get More Attention?

Posted by | Posted in Design, Logo Design | Posted on 18-11-2013

There are different ways in which you can make your logo attractive. The basic purpose of your logo is to draw the attention of the viewers and register itself in their memory so that they can easily recognize the brand whenever they see it in the future. It’s indeed a tough task to come up with a logo that will actually serve this purpose. If you’re allowed to use very complex designs with a more complex theme and a wide range of colors in the color palette, you will actually find it easy to design such a logo. However, logos have to be as simple as possible because people must remember them easily. All the popular logos are very simple ones, some of which can even be easily drawn such as Reebok’s Vector, Nike’s Swoosh, and so on. Also, the colors used in these logos are easily remembered. This tells us that we must also focus on the colors used in the logo.

What colors attract people most?

There are various kinds of colors you can use on your logo. In fact you’re left with a wide variety of choices when it comes to the colors used in logos. It’s truly confusing as to what colors to pick because most of the shades appear attractive at first sight. To decide what colors will be effective, let’s look at the trend. The latest trend that is rocking the market is flat colors. Flat colors help you get the attention of viewers easily. Also, these aren’t purely pastel colors and so you can also use these colors for very professional websites. Plus, these colors appeal more than the usual colors that were used in the past.

Again, there are several flat colors available and which ones should you pick? It is not easy to decide on the colors. The combination that appears attractive now may not be so appealing after a few days. Therefore, take some time to decide on the colors. It is only a matter of time to know what combinations are appealing. Plus, you also have the responsibility of projecting a professional image if need be. Equipped with various color generators, you might be at a loss now with so many colors popping up with different combinations.

I have something to show you from the past. Taking the leading brands as examples, let’s see what trend they follow. You will find that they haven’t used more than three colors. Most of these leading brands use two primary colors and an accent color. Feeling relieved? But still the challenge is difficult to face. It’s because there are various accent colors that could go well with the primary colors you’ve chosen. Therefore, use the accent color with a lot of care so that you choose the right shade that will perfectly complement the two primary colors on your palette.

Plus, you will want to have in mind what you want to achieve with your logo: a change in mood, just grab attention, establish a cause, and so on. Colors like lilac, mild blue, pink, and the like are good mood enhancers. Therefore, if this is what you want to achieve through your logo, then you know what to choose. If your primary goal is just to grab attention and you have other tools to take care of the rest of the process, you could go for bright colors like red, dark shades of blue, and more. Whereas businesses that are looking for colors that will establish a cause in the minds of people will have to be more careful with the colors they choose. The answer lies in the nature of the cause itself. It depends on how compelling the cause is.

These are some of the ways in which you can decide which colors go on your logo to make it attractive and appealing to viewers. Spend at least a few days researching the different color combinations before deciding on a palette.

  • Share/Bookmark