5 Great Techniques For Social Media Optimization

Posted by | Posted in Social Media | Posted on 18-09-2014

Social Media Marketing

Since a very long time, Search Engine optimization (SEO) for websites has been regarded as the most vital component that determines the success of a website. Though, SEO is regarded as the best tool to drive more traffic, SMO (Social Media Optimization) can help in getting better traffic to a site. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 policies that can help guide our thinking with conducting an SMO for a client’s website:

1. Increase your linkability – This is the primary and most significant priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the ability to link the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

2. Make tagging and bookmarking easy – Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

3. Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

4. Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.

5. Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

There are many other techniques that our expert professionals at Gulf Web Studio use to uncover your website in this global world by driving more traffic towards it.

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How to use social media for small business

Posted by | Posted in Social Media | Posted on 10-06-2014

Social Media Marketing

Small business owners find it difficult with managing social media as they can’t afford to hire professional help and also chalk out a definite plan and strategy. While trying to observe your audience and making plans to make a social presence, you should also plan effectively on how you would be taking it forward from that point and what kind of experience your audience will get on your social platforms. Here are some tips to help you through it.

Optimize your updates:
You might have tried to super-optimize your profile in the About us section and wherever possible in the rest of the profile. However, it is equally important to optimize each of your posts with the right keywords and tags in order to get the desired effect and traffic.

Localize posts:
The main target of small businesses should be local visitors who live just a few blocks away from your location or those who will just have to travel a few minutes to reach you. When you satisfy your neighborhood with your products and offers, business is sure to catch up and your social pages would be visited and shared often by satisfied customers who in turn could bring in a lot more customers without you having to make special efforts. Therefore, customize your posts to appeal your neighborhood.

Make content shareable:
Shareable content can be described in simple words as content that crisply conveys the message in a few words. For instance, if you have planned a week-long discount for a particular product, you just have to state the message in crisp words rather than expanding it to explain how you came up with the idea or the steps you are taking to make it happen. Audience share only what would be easy and interesting for their friends and followers to read. Thus, help them help you by sharing your message precisely.

Focus on the awareness factor:
Not all of your audience would be aware of all your services and products. A new visitor can’t be expected to take the pain of scrolling all the way down on your profile to learn what you offer. Hence, it would do you good to share old information in an interesting way. For instance, if you feel that some of your products are not moving up in the sales chart, you can re-introduce them in a different way on your social profile to get your new followers or audience acquainted with it and thereby creating awareness among them about your products and services. You should also take care not to just repost your old introduction post so that your old visitors don’t get bored.

Socialize:

Social platforms are opportunities to socialize, i.e., you can become one among your potential customers and build friendships. Therefore, respond to their queries, ask questions, conduct polls and socialize instead of keeping on promoting your products. Push all the promotional ideas to the background and present a friendly environment and experience on your social pages in order to bring more audience to your page.

These are some of the ways in which you could strategize your social presence and get more audience for your social media profiles. Following these ways will also help you get more activity like ‘likes’ and ‘shares’ and ‘comments’ on your posts which would serve as a means to reach more unreached potential customers.

Enjoy your social presence and make the tasks manageable by giving the audience something new and interesting to read every time you post something. This way, you can steer the power of social media to promote your business. Gulf Web Studio has a vast experience in serving a wide range of clientele, with the best practices in social media. With us, you can rest assured and enjoy the way your social presence marks your digital footprint.

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