Critical Factors for the succss of website

Posted by | Posted in Web Design | Posted on 28-11-2014

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Whilst every one’s visual taste are different, there are several universal principles that successful websites embody. We have condensed these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website.

1. Quality Content

People visit your site to view content, so providing worthwhile content is one of the most fundamental issues that website owners need to address. The quality of your content not only plays a vital role in converting visitors into results, but also directly impacts your search engine rankings. Good content is time consuming to produce, so ensure that you make adequate allowances for content production in your planning.

2. Usability

Many sites on the web – even cool ones – fail because people either can’t figure out how to use the site or couldn’t be bothered trying to work out the innovative navigation that the web designer spent countless hours inventing. To ensure that visitors find your site easy to use, it is advisable to run some simple tests with a small number of people from your target demographic. Just ask them to perform some basic tasks on your web site (such as “purchase 2 widgets using this credit card”€). You may be surprised at the results and the findings may vastly improve your website overall.

3. Accessibility

People access the internet in many different ways using an increasing number of connections, browsers and devices. From fast corporate connections to mobile broadband, blackberries & iPhones, speech browsers, old browsers through to old fashioned dial-up the range is enormous. Your site needs to be usable on any of the platforms that people are likely to access it from. The key concept here is “graceful degradation”€ which simply means that whilst a simple device might not display your web page in all its glory, it should still display in a respectable manner.

4. A Good Strategy

A good strategy is essential to gaining a good return on the money invested in developing your website. Our web strategy page covers 5 of the primary strategic reasons that organizations seek to achieve with their website. Ensure that you know why you have a site and what business outcomes you are expecting before spending any money developing a website.

5. An Appealing Design

Everyone wants to have the best looking site. Many web designers become obsessed with this – partly because it is fun and partly because it is an easy sell. Whilst your site should look great, its appearance is just one part of the puzzle. The key is to identify your target demographic and implement a design that they find appealing, but make sure that all of the other points mentioned above have been addressed.

6. A Marketing Strategy to Promote Your Site

Simply having a website is no longer enough. You need to actively build traffic by promoting your site. There’s several ways of doing this such as Search Engine Optimization, Pay per click advertising as well as the traditional offline methods such as print, radio or flyers. The important thing is that you have a strategy and execute it.

7. Give People a Reason to Come Back

Some sites only want people to visit the site once. Unless your site is one of those, give consideration to providing people with a reason to come back. Most people surfing the net visit so many sites in a day that they simply can’t recollect all of the sites they’ve been to. To overcome this, your site needs to offer a compelling value proposition for people to revisit.

8. Use Analytics

There’s some great tools around that not only track how many people visit your site, but what they do when they get there. This provides valuable feedback that can be used to improve your site by identifying bottlenecks and departure points. With that feedback based on real-world usage your site can be improved to enhance its effectiveness.

9. Regular Website Updates

With the continuing trend towards social media and social networking your customers expect to see fresh and up-to-date information. A well designed website is all about keeping the web pages fresh and current.

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What you should not do while designing a website

Posted by | Posted in Web Design, Website Development | Posted on 10-11-2014

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Undoubtedly, a beautiful web design will definitely help you in fetching a good amount of traffic to your site. There are a list of dos and donts ,which when followed will give you good results in designing your website.

1. No page counters : page counters makes a visitor of your site look into the information which you wish to hide. It also makes one feel that you are an amateur and make you mess up with your designs. Thus, the page counters should be avoided.

2. No blinking or flashing text: using blinking or flashing text will make the visitors of the site lose interest. As they have to keep waiting for reading the complete text only when it flashes out or blinks.

3. Make the webpage titles sensible: one of the major attributes of a web page is the title. The titles are the ones that draw attention of the readers of your site. Thus, catchy and informative title should be added.

4. Avoid using framesets : the CSS positioning is well supported by most of the browsers. Hence, you may avoid using framesets. Framesets are one among the attributes that complicate the websites and cause problems with search engines.

5. Avoid fake methods to get high page rank: Most of the web designers fail to get a good traffic to their sites by using false methods to get good search engine rankings. If one tries to fool a search engine like google, his website will be led to death.

6. Chat rooms: Most of the people today are not interested in chat rooms. If you have an empty chat room on your site, then it is a shame for you. Hence, chat rooms must be used if the average daily traffic for your web site is more than 10,000 visits a day.

7. Under Construction Pages: Always remember not to upload pages that are not ready. If you have a list of links that point out to the page that is not ready, then it is a must for you to disable those links. If your page is truly ‘under construction’ and has content on it that is ready to be seen by your web surfers, just post a ‘last updated’ date and make sure you get the new content in place soon. What ever you do, don’t put one of those cheesy ‘under construction’ images on the page.

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Top 10 Tips to Build a Successful Website

Posted by | Posted in Web Design, Website Development | Posted on 06-10-2014

If you are a webmaster or a website owner, this article is for you: These 10 tips can help you to build better and more successful websites. We suggest hiring a web developer if you can’t write the HTML source code. Even if you’re able to create a website on your own, it’s often to separate the technical stuff from the marketing part.

Each website project starts with a plan

Write down your ideas to have a plan and think about which sections in your website project are required. Think about which categories you need for your products or services, you need those very soon for the keyword analysis. If possible sketch a simple diagram, this will help you later to remember how your first website’s structure was planned.

Keyword analysis, do some research which keywords need to be used to find your website

Traffic from Google or other search engines is great for conversions on your website. To get your site in Google’s search results you need to know which keywords are used by your customers. By using the Google Adwords Keyword Tool it’s possible to find the most popular keywords. Access the tool and enter 3-5 important keywords which are related to your product or service. From the generated list of keywords it’s not smart to select those with the highest search volume because it’s very hard to compete with existing and more established websites. Go for the keywords with a “higher” volume and check for each of them the competition in Google Search.

Search for available domain names and select a reliable web hosting provider

A keyword sensitive domain name is a good choice for Google SEO. But first you have to decide if you need a domain for branding or a domain name which is better to find in Google. If you choose a keyword domain, you should choose one where the most relevant keyword is included (select a keyword from the keyword analysis). Choose a .com domain name because they gaining more trust than others. If you create a website for a local audience it might be useful to have a domain name with the country TLD.

If your new website need to grow in traffic over the next few month, your hosting account should be able to grow as well. Check the plan you’ve created, if your website success is based on huge traffic you should look for VPS hosting. Other smaller websites running fine on a professional shared hosting account. Don’t go for the cheapest hosting offer, a cheap solution is might become expensive if the hosting account is getting offline at the moment that website has got the some traffic.

Build a website from the scratch or using a Content Management System?

Sometimes it’s better to build a website using a Content Management System (CMS) and sometimes not. The right choice depends on many influences. If you update or expand the websites content frequently, you should go for a CMS. If you have the skills to build a simple HTML page and is your website more static, a basic website without a back-end is often cheaper, built faster and more flexible. If your website has mostly news to publish, you should go for a WordPress blog. There are thousands of premium WordPress themes and WordPress plugins available which you can use to build your website very fast for a smaller budget.

Website templates, choose a stylish layout

A ready to use website template is a good choice for your CMS based or regular website if your design-budget is limited. Remember the plan you made before while selecting a web template for your site. It’s quite common that people choose a design because it looks so good and later they have problems to use a template for the website. If you like great animations and/or sound a Flash template is something for you, but don’t forget that you need special software and knowledge to edit Adobe Flash files.

Writing unique content for your new website

Perhaps you want to juice up the content on your site, or you’re looking to buy a website and improve it editorially. Use the results from your keyword analysis for the text you need to write for your website. Use a set of 3-5 keywords for each section or page, your need more if your text is longer and use less if your copy is short. It’s important that the most important keyword is used inside the headings and the page title (title element) and don’t forget to use this keyword in the text as well. Sometimes it helps to write down the information first and think afterwards about where to use the keywords. Spend some extra time to create great headers.

Building the Website

If you use a Content Management System the building process is very limited. It depends on the CMS, if you need to install some required extensions like a SEO plugin or module (to optimize your website for search engines). If you build your site from the scratch you need to convert your website template into a website. It’s important to use the different header tags (h1, h2 and h3). Use a great page title and use the “alt” attribute inside your image tags. Skip the Meta keywords because they are ignored by most search engines. A Meta description is important because this description is often used as the “snippet” inside search engines:

Test your site and remove all problems

Your website is built and it’s time to do some tests. Test all functions and check your website in different web browsers. Ask more people, which are not involved in your project, to test the website. Resolve all problems before you publish the website.

Web statistics, yes of course!

Your website is live and you get the first visitors, now it’s important to learn how your visitors behave on your site. With web statistic software like Google Analytics it’s possible to learn: What is the bounce rate, how many pages has been viewed by each visitor, how does  the visitor reach your website and much more. Use Google Analytics from the beginning to learn from your visitors and use this information to optimize your site from time to time. The installation of Google Analytics (GA) is very easy; create a profile in GA just and add the tracking code on each page from your website. Google Analytics is 100% free and easy to use.

Promote your website

There are different ways to get visitors to your (new) website. You can do some paid advertising or maybe you like to promote your website for free. Tell your customers and partners about your new website and write also a press release. There are paid and free “press release submission service” sites available, submit your press release there and maybe some journalist or blogger will mention your website in an article. If you’re a member of a group or community? Send your press release to as many organizations as possible, there is always a chance that your website get mentioned in a newsletter. If you’re a member of a social network like Twitter or Facebook, you can mention your site on your profile page as well. But be careful, it’s possible that your friends or followers don’t like this kind of self-promotion.

If you like to build the best website and market it the best way feel free to contact Gulf Webstudio. Our expert professionals will help you out.

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Differences between Websites and Web Applications

Posted by | Posted in Web Application, Web Design, Website Development | Posted on 13-05-2014

The debates on whether you should build websites or web apps for your business are ever growing. There are advantages and disadvantages to both and hence the best decision would only come from a close analysis on the various objectives behind your need for a website or a web application. Launching a web application has become the latest trend because of the many advantages it provides users and companies. However, there are some cases in which a website would be the best. As millions of new users are going mobile each day, they can be better served if you give them a web app instead of a traditional website. Nonetheless, the value of a good old website shouldn’t be overlooked or underestimated. As already said, you can arrive at the right decision if you know the difference and you can know the difference by reading further.

Let’s look at a simple definition of both to clearly understand the functions of each.

Website: A website is a set of related web pages arranged in such a way that they offer meaningful content. Websites exist on a computer connected to the internet and the computers that store them are called servers.

Web Applications: Web applications are interactive pages that help users perform a desired task like shopping for a product or retrieve information from an online database. Any number of web applications can be included on a website and thus it differs from a website.

Going back to the differences between web applications and websites, the following are the few important differences.

Purpose: The main difference lies in the purpose they serve. Web apps usually serve a single purpose and hence will help users achieve only one or a set of related functions such as ordering a product online or retrieving information stored already. Whereas, a website can have multiple purposes like reaching out to its customers, providing product or service information to visitors, building brand image, offer a place where users can contact them, and more.

Interaction: Some of the features of websites may interact with the users but usually a web page is static. A web application is solely built to interact with the user and hence users seek to use a web application only when they want to achieve something. Thus, web applications play a greater role in developing interest among users to stay longer on the site. When this function is used in the right way, you can have better results than otherwise.

Location: Both websites and web applications are located on the web. However, usually websites contain web applications. Thus, there can be several web applications within a website, but not several websites within a website.

How to Choose: There are several criteria using which you can choose the right applications for your business. You may have a website and applications in the website or have the applications separately. The best decisions would result only from a proper study of your needs and users’ expectations. If your users would like to use certain features or retrieve information or perform certain functions without navigating away from your website or if the information on your website would be required to use your web application, it is wise to embed your applications on your website instead of having separate domains for both. However, if your web application is query-intense and needs a different platform to make your website light, it is good to have a separate domain for your web application.

Gulf Web Studio offers quality website and web application development services. You can tap our expertise and get the best from the industry by hiring our services. Call us to get more information on how we can meet your needs.

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Differences between HTML5 and Responsive Web Designs in the Current Scenario

Posted by | Posted in Design, Web Design | Posted on 26-03-2014

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There are many pieces of misinformation floating around the virtual world such as HTML5 is the best or only Responsive web designs are the best. If you properly learn what they are, you would find out that the contrary is the truth. Both HTML5 and Responsive Designs are your friends and you only need to choose how much of what will go on your website to make it serve your needs and objectives. Well, let me make it clear by defining each in simple terms you can understand.

HTML5: Being the fifth version of the age old markup language, HTML 5 has brought with it several possibilities and features with it in order to help developers create interesting websites. Shortly, with HTML 5, you can do pretty much anything and what’s more exciting about it is that you can even include media directly in the codes.

Responsive Web Design: It is primarily a set of principles that determine how your website will respond to the different browser requests and how your website will get displayed on different devices and their varied screen sizes. If you have noticed that a website gets displayed on a mobile device as exactly how it looks on a computer screen, you can say that it has a responsive design that alters the size of the website according to the screen size of the device. The quest that began in 2010 for a solution for companies and developers to meet the need of providing exactly the same experience on all devices ended up in responsive web design.

I guess these definitions and bits of information would have given you a good picture of these two concepts. Now let’s dive in to learn what the differences are.

Elements: Responsive web design can have several elements such as HTML 5 codes, java script, and CSS in order to be fully developed. Each of these elements are used to develop different parts of the websites to serve different purposes and produce different effects. For instance, CSS can be used to generate frames and HTML 5 can be used to customize content and determine the response to user interactions.

HTML 5 can also be solely used to develop a website. There’s no doubt that good websites can be developed using it. However, it would be best if other elements such as java scripts are also used in order to get the best of all worlds.

Functions: As Responsive web designs have different elements used, they can make nearly anything happen. Any kind of content and design can be achieved with responsive web designs as there are all kinds of elements used. Each way of coding holds supreme in its own way. If you go for Responsive designs, you can make use of all the advantages and make the final product of your efforts very fruitful and exciting.

HTML 5 is the most advanced version of its kind. Though many people argue that it is still in the developing or not fully developed, they can’t deny the fact that it is developing fast. There are more possibilities discovered with HTML 5 of late and it helps developers to a great extent. But, if you use only HTML 5 for your website, your website may have to let go of some of the features that would better serve the purpose.

Gulf Web Studio has a great team of experts in responsive web design and HTML 5. You can approach us for any web development needs. Learn how we can serve you by contacting us today. You will not regret the decision.

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Tips on How to Talk To Clients, Convince and Get the Web Design Deal

Posted by | Posted in Design, Internet, Web Design | Posted on 07-01-2014

Even for the most creative of web designers, convincing the client to love their work can be really tough task. This should however not be a barrier in interacting with them and proving that the design will work for them. It is all part of the game plan in which web designers find themselves. Convincing and persuading client is an unenviable job, but with a little tact and skill anyone can do it. However, designers should expect them to challenge you and oppose you tooth and nail. The good news is you can convince them in the end.

There is one little thing that you must remember however; never try to convince your client for the sake of it. If you are not convinced so will your client be. Your objective must always be to give your best, so that, at end they are convinced. You will find that most customers are simple to deal. To persuade others, you will have to educate them first. If you are young and don’t have previous experience in interacting with clients, you will indeed experience some difficulty, but over a period of time, you should be able to overcome it.

Here are 5 tips that you can use to convince and make your design acceptable to customers.

1.    Prove your professional competence:  You should always manage to keep designer-client relationship mutual in which the designer should have total control, as well as give the consumer an opportunity to reveal their opinion. To do that, you will have to apprise the consumers ahead by telling them what they can expect. This will lay the foundation for putting you in the driver’s seat, rather than the converse.

2.    Develop a positive respect for your customer’s opinions: Before you come out with any explanation in support of your design, allow your customers to articulate their point of view. Never be critical of their point of view, instead tell them what are positive in your designs. When you notice something absurd in their view, start with “Yes” and end it with “But” and prove why your design will better for his or her organization. The trick is to keep your customers’ pride intact even as you push for your cause.

3.    Educate your clients: This you should do even before you start to work on the project. The first thing to do is have a brainstorming session with your customer, during which time, you will get the opportunity to tell them what they can expect from your design team and how you will go about doing it. This particularly important for both the customer and you so that the limitations and on both sides are clearly understood.

4.    Keep your presentation flawless: One of the biggest mistakes designers can do is show a version of the design half done. This is particularly a dangerous situation and chances are that it will be rejected outright. Presenting your work is important and it should be done holistically. Remember that the first impression you make will stay to the end of the project. Mock-ups are not advisable unless you are sure that it will match the final outcome. Always try to produce something that is innovative which your customer may have not experienced before.

5.    Show your customers the advantages of your design: It may be tempting for the designer to show the decorative aspect of the design, but more important is to show your customers, the utility part to it. You will need to show them how it will add to their organizations profitability. Always try to impress your customers the business impression your design will make.

Convincing customers is part psychology and part science. Before you start, rehearse your arguments in your mind rather than saying something absurd impulsively.

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10 Tips to Design a Company Website

Posted by | Posted in Design, Web Design | Posted on 24-12-2013

You can build your company website easily without the help of a designer. Though it seems complex, it has a lot of advantages. Take enough care for each element of your website and you can make it successful. I’ve put together 10 tips that will help you keep going in the right path of website designing for your company. You must make a list of objectives for developing your website. The main objectives that people usually have are communicate, convince, and convert. Let’s see a short description of these objectives before we move on.

Communicate: You must communicate information effectively to customers or potential customers visiting your website.

Convince: You should manage to convince the visitors that your products and services are worth trying.
Convert: The next step is to convert the convinced visitors into buyers. This is the ultimate aim of the business and the marketing efforts.

Tips

1.    Provide easy navigation on all pages. A website that is easily navigable will be able to keep its visitors happy as they can get to the information they came in search of easily. Plus, the visitors will also come back the next time they want to refer information.

2.    Use pleasant colors that are easy on the eyes. Visitors will not want to stay on a website which has very flashy colors that are too hard on the eyes. Choose colors for your website very wisely and follow the latest trend.

3.    Content rules. Whatever may be the effort you make, if you do not make an effort to write effective content, then everything else goes down the drain. Revise your content several times and upload only quality content that is very relevant to your business. This is very essential to build trust in the minds of your visitors.

4.    Go mobile! Yes, choose responsive design for your website or create a mobile site separately to serve the million people who access the internet on mobile devices. The percentage of such people is increasing every day and this is not something you will want to overlook.

5.    Give easy contact options. If you give only your email and phone number, there are a lot of chances of people missing the information or procrastinating. Give some option to communicate you very easily. Use your creativity to encourage the visitors to communicate your business.

6.    Get reviewed. This sounds uncomfortable for most businesses because they have both satisfied and unsatisfied customers. The unsatisfied customers may leave a review filled with their discontent and unsatisfaction, but you control what is displayed on your website. While taking measures to rectify the problems with your product or service, you can also make a good impression by displaying the reviews of customers who were very satisfied with your products or services.

7.    Encourage your visitors to interact with your business on your website. You can provide them a live chat option or other options that will help them express their opinions or ask their doubts. This is a very welcoming interaction since simple conversations and interactions like this will help you convert a visitor into a customer easily.

8.    If you can make short demonstrations of the products or services, go ahead and create meaningfully short videos and upload them on your website. Such demonstrations must be not only informative but also interesting so that your visitors will remember your product when they see it in a store.

9.    Use flash with a lot of consideration. Many visitors may be using devices that don’t support flash. If it is so, they would be missing out on the important parts of your website and this is not what you will want. So, avoid flash content as much as possible.

10.    Make efforts to customize content for customers in different countries. This could help them find if they can hire your services or buy your products in their country.

These are some of the ways in which you can develop an effective website for your business. Create attractive content laden with important information put across in a smart way. Happy designing!

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