What you should not do while designing a website

Posted by | Posted in Web Design, Website Development | Posted on 10-11-2014

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Undoubtedly, a beautiful web design will definitely help you in fetching a good amount of traffic to your site. There are a list of dos and donts ,which when followed will give you good results in designing your website.

1. No page counters : page counters makes a visitor of your site look into the information which you wish to hide. It also makes one feel that you are an amateur and make you mess up with your designs. Thus, the page counters should be avoided.

2. No blinking or flashing text: using blinking or flashing text will make the visitors of the site lose interest. As they have to keep waiting for reading the complete text only when it flashes out or blinks.

3. Make the webpage titles sensible: one of the major attributes of a web page is the title. The titles are the ones that draw attention of the readers of your site. Thus, catchy and informative title should be added.

4. Avoid using framesets : the CSS positioning is well supported by most of the browsers. Hence, you may avoid using framesets. Framesets are one among the attributes that complicate the websites and cause problems with search engines.

5. Avoid fake methods to get high page rank: Most of the web designers fail to get a good traffic to their sites by using false methods to get good search engine rankings. If one tries to fool a search engine like google, his website will be led to death.

6. Chat rooms: Most of the people today are not interested in chat rooms. If you have an empty chat room on your site, then it is a shame for you. Hence, chat rooms must be used if the average daily traffic for your web site is more than 10,000 visits a day.

7. Under Construction Pages: Always remember not to upload pages that are not ready. If you have a list of links that point out to the page that is not ready, then it is a must for you to disable those links. If your page is truly ‘under construction’ and has content on it that is ready to be seen by your web surfers, just post a ‘last updated’ date and make sure you get the new content in place soon. What ever you do, don’t put one of those cheesy ‘under construction’ images on the page.

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Top 10 Tips to Build a Successful Website

Posted by | Posted in Web Design, Website Development | Posted on 06-10-2014

If you are a webmaster or a website owner, this article is for you: These 10 tips can help you to build better and more successful websites. We suggest hiring a web developer if you can’t write the HTML source code. Even if you’re able to create a website on your own, it’s often to separate the technical stuff from the marketing part.

Each website project starts with a plan

Write down your ideas to have a plan and think about which sections in your website project are required. Think about which categories you need for your products or services, you need those very soon for the keyword analysis. If possible sketch a simple diagram, this will help you later to remember how your first website’s structure was planned.

Keyword analysis, do some research which keywords need to be used to find your website

Traffic from Google or other search engines is great for conversions on your website. To get your site in Google’s search results you need to know which keywords are used by your customers. By using the Google Adwords Keyword Tool it’s possible to find the most popular keywords. Access the tool and enter 3-5 important keywords which are related to your product or service. From the generated list of keywords it’s not smart to select those with the highest search volume because it’s very hard to compete with existing and more established websites. Go for the keywords with a “higher” volume and check for each of them the competition in Google Search.

Search for available domain names and select a reliable web hosting provider

A keyword sensitive domain name is a good choice for Google SEO. But first you have to decide if you need a domain for branding or a domain name which is better to find in Google. If you choose a keyword domain, you should choose one where the most relevant keyword is included (select a keyword from the keyword analysis). Choose a .com domain name because they gaining more trust than others. If you create a website for a local audience it might be useful to have a domain name with the country TLD.

If your new website need to grow in traffic over the next few month, your hosting account should be able to grow as well. Check the plan you’ve created, if your website success is based on huge traffic you should look for VPS hosting. Other smaller websites running fine on a professional shared hosting account. Don’t go for the cheapest hosting offer, a cheap solution is might become expensive if the hosting account is getting offline at the moment that website has got the some traffic.

Build a website from the scratch or using a Content Management System?

Sometimes it’s better to build a website using a Content Management System (CMS) and sometimes not. The right choice depends on many influences. If you update or expand the websites content frequently, you should go for a CMS. If you have the skills to build a simple HTML page and is your website more static, a basic website without a back-end is often cheaper, built faster and more flexible. If your website has mostly news to publish, you should go for a WordPress blog. There are thousands of premium WordPress themes and WordPress plugins available which you can use to build your website very fast for a smaller budget.

Website templates, choose a stylish layout

A ready to use website template is a good choice for your CMS based or regular website if your design-budget is limited. Remember the plan you made before while selecting a web template for your site. It’s quite common that people choose a design because it looks so good and later they have problems to use a template for the website. If you like great animations and/or sound a Flash template is something for you, but don’t forget that you need special software and knowledge to edit Adobe Flash files.

Writing unique content for your new website

Perhaps you want to juice up the content on your site, or you’re looking to buy a website and improve it editorially. Use the results from your keyword analysis for the text you need to write for your website. Use a set of 3-5 keywords for each section or page, your need more if your text is longer and use less if your copy is short. It’s important that the most important keyword is used inside the headings and the page title (title element) and don’t forget to use this keyword in the text as well. Sometimes it helps to write down the information first and think afterwards about where to use the keywords. Spend some extra time to create great headers.

Building the Website

If you use a Content Management System the building process is very limited. It depends on the CMS, if you need to install some required extensions like a SEO plugin or module (to optimize your website for search engines). If you build your site from the scratch you need to convert your website template into a website. It’s important to use the different header tags (h1, h2 and h3). Use a great page title and use the “alt” attribute inside your image tags. Skip the Meta keywords because they are ignored by most search engines. A Meta description is important because this description is often used as the “snippet” inside search engines:

Test your site and remove all problems

Your website is built and it’s time to do some tests. Test all functions and check your website in different web browsers. Ask more people, which are not involved in your project, to test the website. Resolve all problems before you publish the website.

Web statistics, yes of course!

Your website is live and you get the first visitors, now it’s important to learn how your visitors behave on your site. With web statistic software like Google Analytics it’s possible to learn: What is the bounce rate, how many pages has been viewed by each visitor, how does  the visitor reach your website and much more. Use Google Analytics from the beginning to learn from your visitors and use this information to optimize your site from time to time. The installation of Google Analytics (GA) is very easy; create a profile in GA just and add the tracking code on each page from your website. Google Analytics is 100% free and easy to use.

Promote your website

There are different ways to get visitors to your (new) website. You can do some paid advertising or maybe you like to promote your website for free. Tell your customers and partners about your new website and write also a press release. There are paid and free “press release submission service” sites available, submit your press release there and maybe some journalist or blogger will mention your website in an article. If you’re a member of a group or community? Send your press release to as many organizations as possible, there is always a chance that your website get mentioned in a newsletter. If you’re a member of a social network like Twitter or Facebook, you can mention your site on your profile page as well. But be careful, it’s possible that your friends or followers don’t like this kind of self-promotion.

If you like to build the best website and market it the best way feel free to contact Gulf Webstudio. Our expert professionals will help you out.

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Differences between Websites and Web Applications

Posted by | Posted in Web Application, Web Design, Website Development | Posted on 13-05-2014

The debates on whether you should build websites or web apps for your business are ever growing. There are advantages and disadvantages to both and hence the best decision would only come from a close analysis on the various objectives behind your need for a website or a web application. Launching a web application has become the latest trend because of the many advantages it provides users and companies. However, there are some cases in which a website would be the best. As millions of new users are going mobile each day, they can be better served if you give them a web app instead of a traditional website. Nonetheless, the value of a good old website shouldn’t be overlooked or underestimated. As already said, you can arrive at the right decision if you know the difference and you can know the difference by reading further.

Let’s look at a simple definition of both to clearly understand the functions of each.

Website: A website is a set of related web pages arranged in such a way that they offer meaningful content. Websites exist on a computer connected to the internet and the computers that store them are called servers.

Web Applications: Web applications are interactive pages that help users perform a desired task like shopping for a product or retrieve information from an online database. Any number of web applications can be included on a website and thus it differs from a website.

Going back to the differences between web applications and websites, the following are the few important differences.

Purpose: The main difference lies in the purpose they serve. Web apps usually serve a single purpose and hence will help users achieve only one or a set of related functions such as ordering a product online or retrieving information stored already. Whereas, a website can have multiple purposes like reaching out to its customers, providing product or service information to visitors, building brand image, offer a place where users can contact them, and more.

Interaction: Some of the features of websites may interact with the users but usually a web page is static. A web application is solely built to interact with the user and hence users seek to use a web application only when they want to achieve something. Thus, web applications play a greater role in developing interest among users to stay longer on the site. When this function is used in the right way, you can have better results than otherwise.

Location: Both websites and web applications are located on the web. However, usually websites contain web applications. Thus, there can be several web applications within a website, but not several websites within a website.

How to Choose: There are several criteria using which you can choose the right applications for your business. You may have a website and applications in the website or have the applications separately. The best decisions would result only from a proper study of your needs and users’ expectations. If your users would like to use certain features or retrieve information or perform certain functions without navigating away from your website or if the information on your website would be required to use your web application, it is wise to embed your applications on your website instead of having separate domains for both. However, if your web application is query-intense and needs a different platform to make your website light, it is good to have a separate domain for your web application.

Gulf Web Studio offers quality website and web application development services. You can tap our expertise and get the best from the industry by hiring our services. Call us to get more information on how we can meet your needs.

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