How Do Logos Play a Major Role in Branding?

Posted by | Posted in Design, Logo Design | Posted on 25-11-2013

Logos are of prime importance when it comes to branding. Without a good logo, it is impossible to have successful branding. With so many tools available online, businesses want to do design their logos in house. Though it is good, you will want to consider some points before you start designing your logo. It is not just a picture but a picture that will represent your company for years to come. Therefore, it is very important that you take utmost care while designing your logo. There are various tools, colors, fonts, shapes and themes to experiment with. However, you must keep it simple and tidy in order to have a good appeal. Also, making it complex will also make your other marketing processes complex. I’d like to share a few points on what role your logo plays in branding your products.

Identity:

Your logo creates the first identity of your products. As known to all, pictures stay in mind longer than text. Therefore, people will identify your products wherever they see your logo. Hence, your logo shouldn’t have a design that is complex and difficult to recall. This will help people to quickly recall your brand whenever they see your logo. Also, your logo will serve you as the label that will differentiate your products from the thousand others in the market. Therefore, it is very important that you get an effective design that is catchy and at the same time, appealing.

Communication:

More than just serving as an identity, logos also communicate something to the audience. They communicate the purpose and values of your business. It is important that you design your logo in such a way that it reflects the purpose and objectives of your business clearly. This will help you create a strong image about your brand in the minds of customers and prospective buyers. Thus, designing a nice logo is one of the ways in which you can create a positive impact on buyers. Doing it will also aid greatly in your marketing efforts and be complimentary to the marketing efforts you make.

Awareness:

People will learn more about your company through your logo. You can have small words as part of your logo that will best represent the objectives of your business. This will have a better and more favorable impact. Plus, you needn’t make special efforts in different ways to convey the message that your logo conveys. People mostly make decisions based on their perception of something. Therefore, design your logo in a way that will make your audience have a positive perception of your product. Thus, you can easily convince your prospective buyers to buy your products.

Purpose:

Most of the times, the purpose of a business will be clearly known through its logo. Therefore, put the purpose and objectives in words crisply before you start developing your logo. This will greatly help you in coming up with logo designs that best reflect your objectives. Even if you are hiring a third party developer to design your logos for you, giving them the objectives you want to reflect in your logo beforehand will help you ease the process for them. Also, you will be able to zero in on one of the designs shortlisted by your designer. This is more like helping yourself do it right and easily.

These are the roles played by a logo in branding. As your business starts growing, your logo will start having an impact on people’s mind and so you will not be able to change it after it gains popularity. Therefore, getting it right at the very first time is of crucial importance. Logo is one of the things you will not want to change as your business starts growing. However, you can simplify the complex task of designing the right logo for your business by following the suggestions given in this post.

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