Tips on How to Talk To Clients, Convince and Get the Web Design Deal

Posted by | Posted in Design, Internet, Web Design | Posted on 07-01-2014

Even for the most creative of web designers, convincing the client to love their work can be really tough task. This should however not be a barrier in interacting with them and proving that the design will work for them. It is all part of the game plan in which web designers find themselves. Convincing and persuading client is an unenviable job, but with a little tact and skill anyone can do it. However, designers should expect them to challenge you and oppose you tooth and nail. The good news is you can convince them in the end.

There is one little thing that you must remember however; never try to convince your client for the sake of it. If you are not convinced so will your client be. Your objective must always be to give your best, so that, at end they are convinced. You will find that most customers are simple to deal. To persuade others, you will have to educate them first. If you are young and don’t have previous experience in interacting with clients, you will indeed experience some difficulty, but over a period of time, you should be able to overcome it.

Here are 5 tips that you can use to convince and make your design acceptable to customers.

1.    Prove your professional competence:  You should always manage to keep designer-client relationship mutual in which the designer should have total control, as well as give the consumer an opportunity to reveal their opinion. To do that, you will have to apprise the consumers ahead by telling them what they can expect. This will lay the foundation for putting you in the driver’s seat, rather than the converse.

2.    Develop a positive respect for your customer’s opinions: Before you come out with any explanation in support of your design, allow your customers to articulate their point of view. Never be critical of their point of view, instead tell them what are positive in your designs. When you notice something absurd in their view, start with “Yes” and end it with “But” and prove why your design will better for his or her organization. The trick is to keep your customers’ pride intact even as you push for your cause.

3.    Educate your clients: This you should do even before you start to work on the project. The first thing to do is have a brainstorming session with your customer, during which time, you will get the opportunity to tell them what they can expect from your design team and how you will go about doing it. This particularly important for both the customer and you so that the limitations and on both sides are clearly understood.

4.    Keep your presentation flawless: One of the biggest mistakes designers can do is show a version of the design half done. This is particularly a dangerous situation and chances are that it will be rejected outright. Presenting your work is important and it should be done holistically. Remember that the first impression you make will stay to the end of the project. Mock-ups are not advisable unless you are sure that it will match the final outcome. Always try to produce something that is innovative which your customer may have not experienced before.

5.    Show your customers the advantages of your design: It may be tempting for the designer to show the decorative aspect of the design, but more important is to show your customers, the utility part to it. You will need to show them how it will add to their organizations profitability. Always try to impress your customers the business impression your design will make.

Convincing customers is part psychology and part science. Before you start, rehearse your arguments in your mind rather than saying something absurd impulsively.

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10 Tips to Design a Company Website

Posted by | Posted in Design, Web Design | Posted on 24-12-2013

You can build your company website easily without the help of a designer. Though it seems complex, it has a lot of advantages. Take enough care for each element of your website and you can make it successful. I’ve put together 10 tips that will help you keep going in the right path of website designing for your company. You must make a list of objectives for developing your website. The main objectives that people usually have are communicate, convince, and convert. Let’s see a short description of these objectives before we move on.

Communicate: You must communicate information effectively to customers or potential customers visiting your website.

Convince: You should manage to convince the visitors that your products and services are worth trying.
Convert: The next step is to convert the convinced visitors into buyers. This is the ultimate aim of the business and the marketing efforts.


1.    Provide easy navigation on all pages. A website that is easily navigable will be able to keep its visitors happy as they can get to the information they came in search of easily. Plus, the visitors will also come back the next time they want to refer information.

2.    Use pleasant colors that are easy on the eyes. Visitors will not want to stay on a website which has very flashy colors that are too hard on the eyes. Choose colors for your website very wisely and follow the latest trend.

3.    Content rules. Whatever may be the effort you make, if you do not make an effort to write effective content, then everything else goes down the drain. Revise your content several times and upload only quality content that is very relevant to your business. This is very essential to build trust in the minds of your visitors.

4.    Go mobile! Yes, choose responsive design for your website or create a mobile site separately to serve the million people who access the internet on mobile devices. The percentage of such people is increasing every day and this is not something you will want to overlook.

5.    Give easy contact options. If you give only your email and phone number, there are a lot of chances of people missing the information or procrastinating. Give some option to communicate you very easily. Use your creativity to encourage the visitors to communicate your business.

6.    Get reviewed. This sounds uncomfortable for most businesses because they have both satisfied and unsatisfied customers. The unsatisfied customers may leave a review filled with their discontent and unsatisfaction, but you control what is displayed on your website. While taking measures to rectify the problems with your product or service, you can also make a good impression by displaying the reviews of customers who were very satisfied with your products or services.

7.    Encourage your visitors to interact with your business on your website. You can provide them a live chat option or other options that will help them express their opinions or ask their doubts. This is a very welcoming interaction since simple conversations and interactions like this will help you convert a visitor into a customer easily.

8.    If you can make short demonstrations of the products or services, go ahead and create meaningfully short videos and upload them on your website. Such demonstrations must be not only informative but also interesting so that your visitors will remember your product when they see it in a store.

9.    Use flash with a lot of consideration. Many visitors may be using devices that don’t support flash. If it is so, they would be missing out on the important parts of your website and this is not what you will want. So, avoid flash content as much as possible.

10.    Make efforts to customize content for customers in different countries. This could help them find if they can hire your services or buy your products in their country.

These are some of the ways in which you can develop an effective website for your business. Create attractive content laden with important information put across in a smart way. Happy designing!

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How Do Logos Play a Major Role in Branding?

Posted by | Posted in Design, Logo Design | Posted on 25-11-2013

Logos are of prime importance when it comes to branding. Without a good logo, it is impossible to have successful branding. With so many tools available online, businesses want to do design their logos in house. Though it is good, you will want to consider some points before you start designing your logo. It is not just a picture but a picture that will represent your company for years to come. Therefore, it is very important that you take utmost care while designing your logo. There are various tools, colors, fonts, shapes and themes to experiment with. However, you must keep it simple and tidy in order to have a good appeal. Also, making it complex will also make your other marketing processes complex. I’d like to share a few points on what role your logo plays in branding your products.


Your logo creates the first identity of your products. As known to all, pictures stay in mind longer than text. Therefore, people will identify your products wherever they see your logo. Hence, your logo shouldn’t have a design that is complex and difficult to recall. This will help people to quickly recall your brand whenever they see your logo. Also, your logo will serve you as the label that will differentiate your products from the thousand others in the market. Therefore, it is very important that you get an effective design that is catchy and at the same time, appealing.


More than just serving as an identity, logos also communicate something to the audience. They communicate the purpose and values of your business. It is important that you design your logo in such a way that it reflects the purpose and objectives of your business clearly. This will help you create a strong image about your brand in the minds of customers and prospective buyers. Thus, designing a nice logo is one of the ways in which you can create a positive impact on buyers. Doing it will also aid greatly in your marketing efforts and be complimentary to the marketing efforts you make.


People will learn more about your company through your logo. You can have small words as part of your logo that will best represent the objectives of your business. This will have a better and more favorable impact. Plus, you needn’t make special efforts in different ways to convey the message that your logo conveys. People mostly make decisions based on their perception of something. Therefore, design your logo in a way that will make your audience have a positive perception of your product. Thus, you can easily convince your prospective buyers to buy your products.


Most of the times, the purpose of a business will be clearly known through its logo. Therefore, put the purpose and objectives in words crisply before you start developing your logo. This will greatly help you in coming up with logo designs that best reflect your objectives. Even if you are hiring a third party developer to design your logos for you, giving them the objectives you want to reflect in your logo beforehand will help you ease the process for them. Also, you will be able to zero in on one of the designs shortlisted by your designer. This is more like helping yourself do it right and easily.

These are the roles played by a logo in branding. As your business starts growing, your logo will start having an impact on people’s mind and so you will not be able to change it after it gains popularity. Therefore, getting it right at the very first time is of crucial importance. Logo is one of the things you will not want to change as your business starts growing. However, you can simplify the complex task of designing the right logo for your business by following the suggestions given in this post.

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Can Catchy Color Combinations in Logo Get More Attention?

Posted by | Posted in Design, Logo Design | Posted on 18-11-2013

There are different ways in which you can make your logo attractive. The basic purpose of your logo is to draw the attention of the viewers and register itself in their memory so that they can easily recognize the brand whenever they see it in the future. It’s indeed a tough task to come up with a logo that will actually serve this purpose. If you’re allowed to use very complex designs with a more complex theme and a wide range of colors in the color palette, you will actually find it easy to design such a logo. However, logos have to be as simple as possible because people must remember them easily. All the popular logos are very simple ones, some of which can even be easily drawn such as Reebok’s Vector, Nike’s Swoosh, and so on. Also, the colors used in these logos are easily remembered. This tells us that we must also focus on the colors used in the logo.

What colors attract people most?

There are various kinds of colors you can use on your logo. In fact you’re left with a wide variety of choices when it comes to the colors used in logos. It’s truly confusing as to what colors to pick because most of the shades appear attractive at first sight. To decide what colors will be effective, let’s look at the trend. The latest trend that is rocking the market is flat colors. Flat colors help you get the attention of viewers easily. Also, these aren’t purely pastel colors and so you can also use these colors for very professional websites. Plus, these colors appeal more than the usual colors that were used in the past.

Again, there are several flat colors available and which ones should you pick? It is not easy to decide on the colors. The combination that appears attractive now may not be so appealing after a few days. Therefore, take some time to decide on the colors. It is only a matter of time to know what combinations are appealing. Plus, you also have the responsibility of projecting a professional image if need be. Equipped with various color generators, you might be at a loss now with so many colors popping up with different combinations.

I have something to show you from the past. Taking the leading brands as examples, let’s see what trend they follow. You will find that they haven’t used more than three colors. Most of these leading brands use two primary colors and an accent color. Feeling relieved? But still the challenge is difficult to face. It’s because there are various accent colors that could go well with the primary colors you’ve chosen. Therefore, use the accent color with a lot of care so that you choose the right shade that will perfectly complement the two primary colors on your palette.

Plus, you will want to have in mind what you want to achieve with your logo: a change in mood, just grab attention, establish a cause, and so on. Colors like lilac, mild blue, pink, and the like are good mood enhancers. Therefore, if this is what you want to achieve through your logo, then you know what to choose. If your primary goal is just to grab attention and you have other tools to take care of the rest of the process, you could go for bright colors like red, dark shades of blue, and more. Whereas businesses that are looking for colors that will establish a cause in the minds of people will have to be more careful with the colors they choose. The answer lies in the nature of the cause itself. It depends on how compelling the cause is.

These are some of the ways in which you can decide which colors go on your logo to make it attractive and appealing to viewers. Spend at least a few days researching the different color combinations before deciding on a palette.

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6 Professional Tips For Effective Ecommerce Websites Design

Posted by | Posted in Design, Internet, SEO | Posted on 11-11-2013

Looking forward to design an ecommerce website? If yes, then you are at the perfect place! In this fast-paced world, with every individual having a digital foot-print, most, if not, many businesses try to cover the most unique aspects on their websites and get placed in the position for success. But, with an absurd growth rate in the ecommerce industry, the need for ecommerce web portals has increased drastically for any online business to make its mark. With around a million ecommerce websites, standing out of the crowd, and making the best out of your ecommerce website can be really difficult. To make it easy, here are a few simple yet professional tips to design an effective ecommerce website –

Understanding E-commerce:

Indeed, a very common topic, but this is where you have to concentrate. Before designing an ecommerce website, it’s important to understand ecommerce better. Online selling needs repeated market analysis, comprehensive reports on leads and traffics, and more conversions. In fact, according to a report, on an average, 40% of the users leave the ecommerce websites right as they enter. This is due to the lack of understanding of the concept of ecommerce. So, even before you decide on the layout of your ecommerce website, try to understand ecommerce and learn the ins and outs of it.


Your customers look out for various kinds of information, and compare different brands, before they decide to purchase. At such circumstances, having well written, detailed and also engaging product descriptions, can increase your conversion rate. It’s more like an ad on newspaper or magazine or even on the internet, but with a bit more information. Apart from product descriptions, including ‘Out-of-Stock’ or ‘Sold-Out’ information along with time frame of when the product will be available, can convert humungous leads into loyal customers.

Easy Navigation:

Your site can have everything your customers need. But, without a proper navigation system, it will be a tedious task for your customers to find and purchase your products. Check the placements of order button or add to cart button, sign in option and breadcrumbs. Generally customers would prefer a navigation that gets them to Point B directly from Point A on your site. So, make sure you give them an easy navigation in your ecommerce website for them to shop with a minimum fuss.

Choose Your Color:

Color plays a crucial role in attracting customers to your ecommerce website. There are so many themes and layouts with different color options available on the internet. Choose the one that gives a pleasant, appealing yet professional look. The images along with the theme and color should create an impact on your customers to buy the products. Ensure that the inter-links are highlighted for your customers to click through and check all your collections from your product portfolio.

Visible Pricing:

This is one of the most important aspect, you need to consider while designing your ecommerce website. Most businesses avoid quoting prices and have the ‘Request a Quote’ option. But, not all the prospective shoppers have the patience to request for a quote and then purchase. With all the hype around online shopping, customers are looking out to shop for things in a few seconds. If you want to make your mark, then have your price clearly visible along with attractive offers and discounts that can attract even more customers.

Advanced Search Module:

Having multiple pages to click through seems organized, but having an advanced search bar seems professional. Especially a suggestive search module with auto-complete feature will make it easy for your customers to find what they want in less than a few seconds and jump straight to the product page and purchase it in less than a minute’s time. So, it’s better to add search functionality while designing your ecommerce website.

Taking note of these 6 professional tips can definitely help in building an effective ecommerce website that can set cash registers on fire. However, you will have to keep looking into new trends and techniques that can improve your website’s “shoppability,” to stay on the top forever.

So, what are your thoughts about these tips? Share it across in your comments! I will get back to you pretty soon!

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Responsive Mobile Web Design Vs Mobile Websites – Which is Best?

Posted by | Posted in Design | Posted on 19-09-2013

Gone are the golden days when it was all about personal computer or laptop for accessing the World Wide Web. People have started accessing the internet on mobile devices, while businesses started making separate websites for mobile devices. It was helpful for them to customize the content based on the needs of mobile users. But, with mobile devices in different sizes and configurations, designing a mobile website poses a challenge to businesses. And now, with all the advancements, responsive web design has come as the best solution providing a flexible design.

So, should mobile websites be completely ruled out and responsive web designs be used by all? Definitely, no! There are some advantages you can enjoy with mobile websites too, which you will not want to miss out on. Read on to find which one will suit your organization’s needs.


The main factor used to determine the type of website that will be most suitable for an organization is the type of content you have on the website. If most of your content is text, the responsive design will suit you best. For instance, a user who visits your site will need to read the text to find the information he wants to know. Having a responsive web design for such a site will not only help you manage the site easily but also provide the same experience he can get on your site on a regular PC. On the other hand, if you have a shopping cart, a mobile website could be better because the user will be able to scroll through the pictures and find it easy to do the shopping.


If you want to consider serving different content to your mobile users, then making a separate mobile website is the better option. Having a separate website for mobile users will help you have more control over the content you share with them. If your mobile users visit your website to refer to only certain pages, then you can go with this design, since your website on the mobile devices will look clutter-free and neat by having only those pages that they want to see. If you want to provide all the information that you have shared on your regular website with all users, a responsive web design is the way to go.


A mobile website takes a little more time to load than a website with a responsive design. Note that site loading speed is one of the major factors affecting your SERP rank. Therefore, if you want to take advantage of this, you can go for the responsive web design. However, some types of websites may go easy on this and maintain a mobile website. If your other needs outweigh the advantage of responsive web design, then a building a separate mobile website is the wise decision.

Making the right decision about the type of website you are going to have for your business is very important for two important reasons. One reason is that even if you change the design after experimenting, you will fail to impress a part of your customers if you choose the wrong design. The other reason is that you will incur more expenses than is necessary. Therefore, it is crucial to analyze your needs and make a concrete decision on the website design before you go for it.

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7 Reasons To Choose Online Marketing

Posted by | Posted in Internet, SEO | Posted on 13-08-2013

Internet marketing has completely transformed the way products were being marketed till some time back. Since more and more people are taking to the internet, it is regarded as the best platform to promote your company or products.

7 reasons to choose online marketingIrrespective of whether you already have an online business or intend to start one, you need to be aware that the business world is constantly changing and in order to make a lasting impression on your clients. Hence, online marketing is the first step towards achieving this goal. Mentioned below are 7 reasons, why you should opt for online marketing:

7 reasons to choose online marketing:

  1. It is one of the cheapest and simplest ways to promote your business.
  2. You can spread your message to the masses.
  3. You will save a great deal of money, which is otherwise spent on advertising through newspapers and magazines.
  4. You will see profits increase with minimal investment.
  5. It will help you to have access to larger avenues.
  6. It enables you to implement and access marketing strategies quickly and easily.
  7. It is a more interactive medium, allowing you to enhance the credibility of your business.

Today numerous methods are being used for online marketing. Some of these have worked for some people, while the same have proved to be useless for others. Most firms have created their own ways of online marketing to reap profits and one of these is the interesting combination of offline and online marketing.

Very soon everyone will be following suite and if you intend to hold the top position, then it is best that you start applying online marketing strategies to your work. There are a few things that you need to know before venturing into the domain of online marketing.

Learn the basics:

The three pillars of online marketing are: Website, SEO and Social Media Marketing. Online marketing is extremely efficient but you need to constantly come up with new plans and ideas, so that you stand out from the rest. Evaluating the current marketing scene and constantly upgrading your strategies is the key to a successful online marketing campaign. You need to be very calculative while making investments here and avoid any loop holes. Make sure to put money into something that is certain to deliver benefits and help you succeed in your venture.

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