Why your Business website needs a professional blog?

Posted by | Posted in Content Marketing | Posted on 12-02-2015

Blog Concept

The businesses are increasingly having their own website for some years now. This is the first step in a successful online presence. The second lies in gaining and maintaining solid user base, potential customers and revenue generation through the online leads. There are many ways to successfully place a business online like Search engine optimization, Social media marketing and PPC campaigns. But having an active blog has its own space in Online User consolidation. Let’s discuss the unique benefits stemming from having an active professional blog for the business.

The conversion rate achievable through blog

       Blogs are more popular and more prevalent than many think. A stat shows that there are 240 million blogs online and approximately 5 lakh new blog posts every day. These many blogs and posts are not there without any return on Interest and Return on investment. There are potential customers in most unexpected places. The Internet is no different. A business never knows who might turn as their customer and join with them. Engaging visitors and converting them to potential customers and subsequently getting them involved through interaction can convert them as customers even. Blogging serves this purpose with ease.

Customer’s increase in Confidence and Trust

       A customer on reading the blog of an organization perceives a human side to it. Also, there seems to be an increase in personal connect and trust with it. The customers on getting to know more about their products or services, automatically gains trust on it. This increased trust and confidence translates into the sales revenue and customers in due course of time. Without the blog the other marketing strategies and public relation tactics though can connect with the public, but cannot bring out a human image for the organization.

 Convincing Google, if not the customers

       The website of the company and all its subsidiary pages, are mostly static with no dynamic or regularly updated content. But search engines like Google need regularly updated dynamic pages to list the website atop the Search Engine result page. So even if not to convince the customers regarding the products and services, it is very important to convince Google that the company and its website are pretty much active. This will take care of a part of SEO related activities.

Evergreen content showcases your expertise

       The blog posts with content which strikes a chord with reader on any day is an asset, the asset which has greater return on effort. And the informative posts will showcase the company as an expert in the field. Posting free maintenance and support tips apart from trends will increase the credibility. Apart from this, the traffic to your website will increase and the customer will remember your brand when any need arises. The credibility factor of the company will also increase with the consistent standard blog posts.

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